Gold Prize at the Grand Prix Stratégies du Design

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🥇 ✨ We are proud to be the Grand Prix Stratégies du Design Gold Prize winners for the launch of AMI, 100% electric mobility.

The launch concept for AMI, 100% electric mobility is unprecedented: its creation is part of an overall discourse and design, in complete harmony with the Citroën brand strategy and can be integrated into all the Citroën brand’s physical touchpoints: outlets, motor shows, and/or pop-up stores.

Its modular aspect makes the concept easy to place anywhere in urban areas. The agency has created a unique and fun design in different formats, allowing it to meet future clients in trading zones where the brand is not usually present.

The agency designed:

  • An indoor pop-up for places with heavy traffic: stations, shopping centers, concessions, partner brands… it is easily transportable in a utility vehicle and can be installed in 2 hours by 2 people (inexperienced).
  • An outdoor container that can be installed in the parking area of any shopping center, festival, or other event… it allows you to try out and sell the mobility object on a small surface of 15m2.

This set-up can be deployed massively at a lower cost. The agency responds to a financial challenge: to have a system that promotes economies of scale. Finally, these 2 nomadic devices make it possible to meet its public in trading zones.