Florence is passionate about corporate, branding, content, storytelling and strategy. At Lonsdale since 2013, she has led an exemplary career : originally a lawyer, she started as a business development consultant at Bernard Krief Consulting, continued at Image & Stratégie, counseling public organizations, institutions and enterprises on how to manage their image and communication strategy, before eventually joining the publishing strategy agency Peter Pen, acquired by Lonsdale in 2013. She then directed the Corporate division, which helps brands define their position and share their message. For CCI Paris Île-de-France, Smartbox, Essilor, Villages Nature, Groupe VYV, La Poste Mobile…She has left her mark. A beautiful adventure, conducted with care, attention and commitment. What she likes? The ability to serve a brand from beginning to end.
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