For 9 years, Françoise successfully developed cross-expertise with her firm Nolaho to consolidate the levers of consulting and design implementation strategies in an entrepreneurial and incubator format for large companies. She helps transforming organizations construct new economic territories and innovative their business models for new customer-centric value propositions. This end-to-end business design approach is dedicated to growth opportunities through multidisciplinary collaboration.

Specialist in Distribution and Cross-Business Evolution, Françoise’s experience in companies, start-ups and international design agencies (Carré Noir/Publicis, W/Havas, Interbrand/Omnicom, and WPP), along with her degree in DPLG Architecture from EM Lyon, confirms her expertise as a business designer.

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Fully equipped with a master’s degree in finance from Paris Dauphine University, Valérie began her career as a financial auditor at EY. After having developed a passion for events, she took on a development role at Hopscotch, where she was in charge of projects for GSK, L’Agence Bio, Citroën and many more. Valérie first joined Lonsdale in 2007, as

Valerie first joined Lonsdale in 2007, as head Communications, before creating HOME – House Of Music & Entertainment – where she joined forces to produce a monthly program “Home Concerts” and a Festival, “W9 Home Festival”, for the group M6. Valérie is an entrepreneur, she founded Incola where she notably directs the Cap Ferret Music Festival and produces many promotional films. Rich with these multiple experiences as a producer, Valérie now runs the audiovisual production studio MakeMyDay, where she develops creative video content to give meaning to brands and advise them on dissemination in the digital sphere. With a wealth of production experience, today, Valérie is in charge of our very own audiovisual production studio – MakeMyDay – where she develops creative video content to give meaning to brands and advise them on the best way to get their message out in the digital sphere.

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With a degree from the École Audencia, Sandra began as an account manager at Dragon Rouge, where she found a passion for design, before moving through a long list of agencies and experiences: Team Créatif and Cadbury-Schweppes, ITM, Danone and then Logic Design and Nestlé, Pepsico, Imperial Tobacco, Orangina-Schweppes, United Biscuits, Valrhona… In 2010 she joined Lonsdale as Associate Director and managed a portfolio of supermarket, food distribution and cosmetic customers, both in France and abroad. Today, she heads Consumer Branding and manages national and international accounts such as Unilever, Henkel or Nestlé. With the energy of a start-up, Sandra moves forward with strength of purpose and is a source of inspiration for teams and clients alike.

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A passion for international experiences and for brands. An advanced degree in history, a masters in international relations from the State University of New York. A career path through the best branding and design agencies in New York and Paris.

Jocelyne today leads the agency’s international development and works on all sorts of projects across different departments within the agency. And it’s not only the diversity of the subject matters and talents that drive her… it’s the resulting entrepreneurial spirit and energy that comes from these exchanges… that’s what she likes ! Brand strategy, development, launching multi-market global brands and management of large global accounts hold no secret for this expert. Desgrippes Gobé, Siegel+Gale in New York; Dragon Rouge in Paris, her projects have taken her around the world, from Paris to London, Hamburg, Warsaw, Shanghai, Singapore, Dubai, New York, or São Paulo.

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Gilles joined Lonsdale in 2018 as Chief Financial Officer. This ESSEC graduate is a finance expert who uses all of his experience in developing and structuring marketing and communication agencies. His career path is eloquent : a classic start in auditing at Arthur Anderson, then Financial Controller at Ogilvy Paris, CFO at Landor Associates. Financial Direction for EMEA at Young & Rubicam/Wunderman, in the group WPP. A period at a start-up listed on Alternext going through a serious financial crisis. Group CFO and then General Secretary of the McCann Worldgroup France. For him, it is fundamental to work closely with the operational teams, ensuring they have the necessary tools to help them make decisions and to share experience and advice, and always to remember that this is a human experience.

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The man who whispered into the ears of brands. Take a step back, question the evidence to respond better, that is strategic planning. With his team out looking for insights, Felix guides brands through the jungle of change to connect with the world with agility and sincerity. He unravels the social representations and needs of tomorrow to create a unique value proposition for each brand. Whether this is a repositioning of the brand, a marketing activation campaign, or a new store concept, the challenge is the same: work on an idea until the expression is the purest, most resonating and lasting in the hearts of customers.

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An autodidact, Nathalie began by co-founding Créacom Corporate, a corporate consulting agency specialized in editorial communication. Créacom grew and eventually merged with Bytheway… Then Nathalie created a new agency, Anaka. After seven years of passion, exchanges and hard work, Anaka joined Lonsdale at the same time as Unédite. The aim was to develop a creative, pertinent and effective editorial proposal. Nathalie loves to reflect on the positioning of brands, to write their message and find the right way to stimulate and cultivate it. Pragmatic, efficient, she launches projects with confidence and accompanies customers and teams with the motto “it’s strong to be simple”. Lonsdale is her last battle, to which she is committed with optimism !

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Curious and a believer in a healthy rivalry between the different facets of design, Dominique co-manages creation in the Architecture and Retail department. With a degree in interior architecture from the École Boulle and another in industrial design from the École Nationale des Arts Décoratifs in Paris, he began his career with Apia. He focused on renovating buildings of all types and developing industrial products adapted to architecture. It was a good start, though it was in Hong Kong that he discovered his passion for high-end residential and retail : he spent nearly six years there, at Studio Pantheon II, before moving back west where he founded a global design agency, Western Design. There, he definitively specialized in retail, focusing on cosmetics. He worked on creating brands such as Nickel and Cinq Mondes before extending his expertise to a broad range of other products. The agency joined Lonsdale in 2012.

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A retail designer for more than twenty years, François is an expert in shopping centers, malls and other retail outlets, which he creates, renovates and optimizes. He has worked on a number of emblematic projects : Adecco, Michelin, Tati, Sofitel, Manpower, Vediorbis or Publicisdrugstore at Carré Noir, then Quick, Eurest, Euromaster, Newell Rubermaid, Canal Plus, with Malherbe Design. François worked on shopping centers with Rawls & Co, in London for three years as an independant. Inspired by the Anglo-Saxon culture in business places, he came back to France and joined the AKDV agency as Creative Director focused on shopping centers. There, he developed the activity, strengthened the teams and put in place the necessary expertise in Design Management. When AKDV joined Lonsdale in 2017, he led the transition and with his team created numerous sign and commercial architecture concepts, notably for Hammerson, Altaréa, Klepierre, Apsys, Codic, Redevco, Immo Mousquetaires and BNP Real Estate.

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Joanna leads the Cowan China business, and is responsible for the offer across greater China in Shanghai and Beijing. In her 25 years of experience on both client and agency side, she has spent 15 of those years in Asia, 10 of those in China. Joanna has extensive experience in innovation, brand development, brand strategy, brand design and advertising communications. She joined Cowan in 2018, having worked previously at Unilever, Dragon Rouge, Ogilvy, Grey & Publicis. Joanna has led award-winning brand communication and design teams who have taken home Cannes Lions, Pentawards, Marking Awards and brand EFFIES. In 2013, she was named as one of “China’s 50 Top Marketing Leaders”.

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Nicolas began his career in sports marketing at Fulham Football Club in London. He took over commercial management for Retail and Architecture at the agency in 2015, after holding the positions of manager of development and then strategy, before eventually joining executive management at Retail Access. By then he had already developed an acumen for understanding client relationships and experience with the Open D Group, whose merchandising and retail sectors he developed in France and abroad. His passion for commercial architecture and brand strategy has endowed him with solid expertise in very different fields : Premium, Cosmetics, Restaurants, Travel Retail, Merchandising and Shopping Centers – none hold any secrets from him!
With an MBA in Marketing and Advertising, Nicolas moves quickly…and that’s understandable: the diversity of the projects and competitive spirit of the agency is energizing!

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After a career début in strategic planning at Leo Burnett, Pierre moved on to become a copywriter for Score DDB, Tequila TBWA, RGA Berlin, and then, Creative Director for a range of international agencies such as Gray, Alerte Orange, and Geometry Global Paris. After 3 years of ongoing collaboration, Pierre finally joined Lonsdale’s Corporate Division as their Creative Director. His role will be to track relevant insights and uncover the latest “big ideas” that can be used to create effective and moving communication campaigns for all media platforms.

Guided by a public that likes to follow, appropriate, comment on and share inspiring and visual storytelling, and years of experience, Pierre strives to bring this beautiful equation to life by putting Lonsdale’s best experience to work. He explores new territories daily for many different brands, for example, Bouygues Construction, Valorplast, Redevco, Roady… And when Pierre is not riding for Lonsdale, he is traveling miles on his bike, “the important thing is to always move forward, as a team or as a peloton.”

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Florence is passionate about corporate, branding, content, storytelling and strategy. At Lonsdale since 2013, she has led an exemplary career : originally a lawyer, she started as a business development consultant at Bernard Krief Consulting, continued at Image & Stratégie, counseling public organizations, institutions and enterprises on how to manage their image and communication strategy, before eventually joining the publishing strategy agency Peter Pen, acquired by Lonsdale in 2013. She then directed the Corporate division, which helps brands define their position and share their message. For CCI Paris Île-de-France, Smartbox, Essilor, Villages Nature, Groupe VYV, La Poste Mobile…She has left her mark. A beautiful adventure, conducted with care, attention and commitment. What she likes? The ability to serve a brand from beginning to end.

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At Lonsdale, Marc-Anré has developed consulting in Innovation and Design Thinking in a way that is unique in the market. Always searching for insight and creativity, he has a vision of innovation centered on the human aspect and supported by new tools; this transversal opening to all the talents in thje agency is a veritable Swiss army knife for brand and business strategies. An approach which has already worked with Crédit Agricole, Clarins and Henkel. Convinced that interdisciplinary and complementary talents encourage ideas, he has developed close relationships in the academic world: he teaches marketing and value creation at Sciences Po Paris and at CELSA, and is a member of the marketing and communication professional group of HEC alumni.
Marc-André holds degrees from Sciences Po Paris and HEC, and worked at TNS Sofres (Kantar Group) and Brain Value. He founded the innovation consulting agency DR Innovation at Dragon Rouge, before joining Lonsdale in 2018.

Creative director in Consumer services, Laurence prefers to work with total freedom. Innovation, inspiration and customization are her key words: there is no method that works for everybody, each client is king. Laurence forged her convictions and talent during years spent designing, branding, packaging and learning at Tonnerre de Brest, CB’A and Dragon Rouge, from Paris to San Francisco or New York. She has a degree in product design from ESDI-CREAPOLE and seems to have done just about everything: concept design and volume for the cosmetic brands of the L’Oréal group and Colgate-Palmolive, creative director for Mondelez, Unilever and Kellogg’s, Tom’s Town Brewery, Vitamin Shoppe and Jay Street Coffee.
At Lonsdale she is responsible for international accounts such as Henkel or Nestlé and national brands such as Eurial, Superdiet and Destination.

Inspired by pop culture and street art, Maxime has a degree from the MJM art school. His landed his first job at Tara Jarmon communication & stylisme, where he entered the world of fashion and played with the established norms. In the world of design, he opened the doors at C&C and CCA AUDIT, where he quickly learned that the outside design is above all the inner substance that rises to the surface. “Aim straight and shoot fast” was his driving motivation during seven years as a free-lancer, when he lent his creative talent to various agencies. Think full-circle, that’s just what he did for agencies such as McCann, Momentum, Brand Nation and Pixelis until Lonsdale appointed him creative director. He also teaches which feeds his passion for conveying and guiding. He knows how to bring out the “big idea” and apply it to all channels, which is what he has done for Coca Cola, Mondelez, Nestlé and Fisherman’s, Lagardère, or Smartbox.

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The talent director at Lonsdale has a credo ! Stay close to her teams, listen and support their professional development, help them exchange ideas between departments, between experts, to discover talent that will tomorrow participate in this tremendous adventure at Lonsdale. Julie invests her skills in creating human interactions within the Lonsdale community. At the beginning, though, there were no signs that she was destined for this job. After earning a degree in business administration from ESSEC, she quickly drifted towards creative disciplines. After Kaos and Proverbe, brand creation agencies, she and two partners founded Western Design, a global design agency, and managed the administrative and commercial aspects. When she joined the team at Lonsdale during its growth period, Julie decided to manage the richest part of the agency, the talent !

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Having arrived at Lonsdale in 2017, Sébastien is head of the graphic design department of the retail business. After the Beaux-Arts and graduated from the IPMD (Institut Professionnel des Métiers de la Décoration), Sébastien began his career as an illustrator, graphic designer and typographer, then joined Carré Noir in 1996 as corporate artistic director, then creative director where he led the deployment of major identity programs such as MICHELIN and SNCF. He created the graphic identities and territories of brands such as RFM, Futuroscope, Vendée Globe, Sergent Major, SNCF…

In 2006, he joined AKDV agency and developed its Mark and Archigraphik offers. At AKDV, he created visual identities and retail concepts for Intermarché (Hyper, Super, Contact, Express, le Drive, Producteurs et Commerçants), Hyper U Reims Village, Monceau Fleurs, Afnor, Kiloutou, Foch Hospital, Nexity. Today, his expertise allows him to accompany brands like Nexity, E.Leclerc, PSA, Kea or Roady on all of their signs of expression.

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Philippe is a designer specialized in Brand Packaging and Corporate. His career path has led him to Minale Tattersfield Design Strategy, then Desdoigts et Associés, CB’a and finally Director of Creation in Consumer Branding at Lonsdale since 2013. After earning a degree at ATEP, Philippe has grown through experience: Banque Populaire, Lancôme, Alstom, Française des Jeux, Eléphant, Kronenbourg, Buitoni, Labeyrie, Nuii,… He co-defines strategies, finds graphic solutions, guides creative talent, helps create synergies, helps customers produce the most pertinent creations. And by putting the dynamics in the agency to the best use, he collaborates frequently with the activation, corporate and retail departments.

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Frédéric took over the Lonsdale brand in 2007 and in 10 years made it the top branding and design agency in France. He started as a journalist at Expansion, but soon caught the entrepreneurial bug. When he was 25, he co-founded a financial communication agency within the Groupe Publicis, then CPM & Cie, which would become BDDP Corporate, of which he was one of the first partners. Seven years later, he left W&Cie during a transition period, when the agency merged with the Groupe Havas. An entrepreneur, yes, but with a passion for branding issues. It’s not surprising that he has moved to Lonsdale, the London precursor for design. At the same time he also served as president of Agences Françaises de Design (ADC) before becoming administrator of APCI. His conviction was forged: design is a powerful lever for creating value. He puts this to practice with many French and international brands in their decision making.

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As an expert in brand management and retail projects, Baya has helped companies manage their brands and their positioning, development, and transformation projects for over 20 years. After graduating with a Bachelor’s degree in sociology from the Sorbonne and the School of the Chamber of Commerce of Paris, Baya first worked in retail (Alcampo, Decathlon), where she learned that there was a profession related to customer journeys. This is how she discovered the world of Global Design agencies and the discipline of commercial architecture. In 2004, Baya joined Saguez & Partners as a client manager serving many clients, including Unibail, the Ludendo Group, and Celio. After two years of experience as an independent consultant, in 2011, she joined the Carrefour group as brand manager across all store formats and services. She then grew within the group, first as Marketing & Communication Director of the Les Halles de la Madeleine project, and then as Visual Identity Director of their hypermarkets in France (226 stores), in charge of design and deployment. Baya joined Lonsdale as a Partner in 2020, after several years as a consultant in brand strategy and marketing, working with clients such as Louvre Hotels, Juste à Temps and Alain Ducasse Entreprise.

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Gregg is a founding principal of CBX and in the role of Managing Partner and is responsible for the overall business affairs of the firm, providing strategic direction and management of its New York office.  Gregg is focusing on the best talent, the work and a high level of service to drive client results and satisfaction.  Years later, the formula seems to have worked!

Gregg has over 25 years of branding experience. Prior to becoming a founding partner at CBX, Gregg’s previous roles include stints as executive vice president of account services at FutureBrand, nee The Coleman Group, and senior account roles at Deskey Associates. Gregg graduated from Rutgers University with a BA in marketing and fine arts.

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Mélanie works on the strategic expression of brands – positioning, product architecture, narrative and codes – before working on their implementation with specific brand-management programs. With advanced degrees in contemporary history and cultural project management she began her career at 4uatre. Her first clients included Total, Decathlon, SFR and HSBC. At Added Value, she reinforced her expertise, analyzing major societal trends and collaborating on subjects of prospective and innovation. Finally, in 2016, she joined Lonsdale to develop branding within the Corporate department, in liaison with the other departments in the agency. Today she works with brands such as Auchan, Transdev, Pierre & Vacances, the auction house Drouot and Canard-Duchêne, as well as start-ups. Mélanie likes “The variety of professions and complementary nature of talents, the dynamism and enthusiasm of the teams.”

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With a degree from Sciences-Po in Paris and ESCP Europe, Marie is the Executive Director of Marketing & Business responsible for development, marketing and communication, and works on brand-related trade, corporate and social issues. First, at Ogilvy & Mather, she worked with Louis Vuitton, P&G, Nestlé Corporate Wellness Unit and Nestlé-Lactalis, taking part in the first Savoir-Faire and Jewellery projects with Louis Vuitton and launching the new platform for children’s brands for Lactalis-Nestlé Ultra-Frais at the European level. She next moved to TBWA Groupe, where for BEING and then Zakka she enriched her skills in various areas, from consulting to design, and from retail to digital, winning competitions and major accounts such as Groupama, Île de la Réunion Tourisme, La Compagnie Boutique Airline and GRDF. She also manages accounts such as Pocket Jeunesse, Urgence Darfour and France 2. She has been with Lonsdale since 2017.

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Eva joined Lonsdale in 2010. She is an expert in branding and has mastered all the different facets : strategy, creation, message, content, editing… Her lengthy experience began at Dancourt, a graphic publisher, then at the agency where she gradually rose to become the Account Director responsible for brand content in the Corporate division. With a degree in communication and cultural mediation (Sorbonne Nouvelle) Eva has an excellent track record working with Institut de France, Kraft Foods, Hutchinson, Gaz de France, Renault, Franfinance, Engie, Pernod Ricard, Systra, BNP Paribas, Crédit Mutuel, Covéa, Edmond de Rothschild Heritage, Four Seasons, Belambra, Odalys, Drouot, Auchan, Pochet, Smartbox, etc. She focuses on the agency’s dynamics and the enriching experience of working with experts from different areas to pursue a promising career.

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After earning a degree in interior architecture from the École Boulle in Paris, Pascal launched his own company in furniture design and creation, garnering numerous awards, among them one from the Comité Colbert. He started off with point-of-sale material in an industrial studio, then joined an independent agency where he created a studio focused on merchandising.

Before joining Lonsdale as Director of Creation in Architecture and Retail, he created and then directed the Retail Access agency.

One conviction: design is useless unless it sells. Combining the aesthetic and business aspects of art is therefore fundamental. This is how Pascal hones the strategic vision of ever-changing markets, and by working with the agency’s multiple areas of expertise he is always able to propose innovative solutions, no matter the brand.

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As Chief Engagement Officer at CBX, Satoru is responsible for the overall management of client partnerships, team leadership and operations in New York.  Satoru’s experience in brand consulting spans over 25 years across more than 600 brands in categories as diverse as food & beverage, pharma, health & beauty, fashion and pet care. Prior to joining CBX, Satoru was Executive Vice President and General Manager of the creative group at Sterling Brands, Group Director at Frankfurt Balkind, and Senior Account Director at Desgrippes Gobé. Satoru has led strategy, innovation, creative and experience design initiatives for some of the world’s most recognized and loved brands for companies such as The JMSmucker Company, Keurig Dr Pepper, Merck, Mars, LVMH, The Campbell Soup Company, Kraft, The Coca-Cola Company, among countless others. When he’s not busy building better brands, or obsessing over his guitar collection, Satoru and his wife are busy raising their two young kids to build a better world.  They’re still working on it.

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An interior architect with a degree from Beaux-Arts and the École Camondo, creative director of Architecture & Retail, François has a superb list of references. At Wilmotte and Associates, he developed a passion for Japan. There, he made a hotel (in Yokohama), as well as a shopping centre (in Aobadaï). At Carré Noir, he imagined flagships for Inès de la Fressange and an upscale bakery for Henri Charpentier in Tokyo. As an entrepreneur, he created with Jean-Pierre Lefebvre the AKDV agency, which, before merging with Lonsdale in 2016, was involved in many projects: Flagship Club Med in Paris, international trade fairs for PSA, world headquarters of Ferrero, design launch for the new visual identity of Paris Aéroports…
For him, Lonsdale’s strength lies in “the agility and firepower of a large agency which covers all design areas and allows him to work on all contact points with the brands.”

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For more than 10 years, David has been putting his creativity at the service of luxury and premium brands. Graduated from a master’s degree at ECV Paris, he started his career at CBA Design before joining Futurebrand where he built his experience working for GreyGoose, Nespresso, BacardiMartini, Pullman hotels. He later joined Sparkle Design Agency, bringing his expertise on projects of branding, packaging, product design, service rituals and activation.

At Lonsdale since 2015, David leads the creation of the luxury and premium offer for the wines and spirits portfolio in collaboration with the other departments of the agency. He accompanies brands such as LVMH, Rémy Cointreau, Pernod-Ricard, Thiénot…

And when he does not create for Lonsdale, David – also a piano graduate – likes to convey emotions with music.

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Sylvie is the motor for improving the business performance of brands. Since 2014, she has headed Activation department at Lonsdale. A born communicator, Sylvie early on learned to juggle customer marketing, shopper marketing and management of customer relations. Whether in FMCG, retail networks or B2B, she enjoys activating brands 360° to help the image, invent innovative experiences and improve performance. And she has perfected her skills among the best: L’Oréal Paris, for whom she began the first major cross-channel and multi-channel program; Esso, SFR, Microsoft, Opel, UHU, Fisherman’s Friend, Les Boutiques de Palais du Congrès, Lagardère Duty Free, Mondelez, Nestlé and Coca Cola.

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