Discovering a Japanese Whisky

the brief

Consumers all around the world adore Japanese whiskey. This is the context in which the Marussia group launched its Hatozaki brand, whose name refers to the oldest lighthouse in Japan dating from 1620.

Lonsdale imagined the communication territory that accompanied Hatozaki’s launch on an international scale.


The key visual created by the agency is inspired by prints from the Edo period, presenting a real invitation to dive into and discover the universe of Hatozaki.

In a bright and warm atmosphere, the graphic composition brings the brand’s flagship icon to life and highlights this elegant and generous whiskey’s unique character.

The agency endeavored to encapsulate the brand’s symbolism and emblems with a conceptual universe in constant movement. A unique territory developed on different communication media: invitations, stands…