The agency put in place a collaborative methodology designed to facilitate decision-making. Thanks to an initial phase of strategic framing, the teams united themselves around a strong brand posture.
For this international project, Lonsdale called on its network of sister agencies in the US and Asia.
The result is the choice of a universal name, with instant meaning, capable of simply and clearly expressing the promises of the new B to B offer.
“Octo,” the universal symbol for infinity, refers to the scope of the marketplace’s offering and the opportunities it represents for the various e-commerce players.
“Utopia” expresses optimism, connection, and a community of connected individuals.
In connection with a reassuring and local brand posture, the visual identity expresses the ability to multiply opportunities and business development. The territory evokes radiance and acceleration.
The color palette forms part of the tech universe while communicating optimism, contrasting with darker market codes.