A simplified online journey

A premium approach for the leading European golf chain!

The brief

To make the Open Golf Club portal a benchmark website in the world of golf, as well as a differentiating asset for partners. To create an efficient business generating site, adapted to various campaigns and potential traffic sources.

To design a long-lasting and evolving ecosystem that makes it possible to integrate new features and developments, while preserving consistency.

The recommendation

  • A new strategy to reposition the digital ecosystem
  • A more qualitative and relational approach to engage visitors and present the tools
  • The creation of a standard and flexible technical structure for each entity of the group
  • Search engine optimization

A renewed customer journey

By significantly simplifying the navigation on the website and implementing help modules, users are guided through a smooth experience while discovering the site.

The creative approach

Define the main features of the Open Golf Club experience with a graphic territory that highlights the offer and its peculiarities:

  • An airy and mobile-oriented layout
  • An essential color palette to identify interactive elements
  • A choice of attractive visuals

WHAT WE DID

Advice and support | Graphic territory | UX / UI design | Website design