A star product made of 98% naturally derived ingredients

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A product range boosted by nature.

The brief

After the hit success of its Hair Food 3-in-1 range, Garnier wishes to make Fructis Hair Food a star product by creating its very own full range of natural hair products.

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Based on a unique and exclusive product, Garnier’s new hair routine – “Hair Food Menu” – is all about distinguishing its new range of shampoos, conditioners and masks, with the same strength in identity as its 3-in-1 Hair Food masks, made up of visuals of gourmet and lavish ingredients, exotic fragrances and the famously recognizable ice cream jar packaging.

For the development of this new range of delightful hair products, the agency suggested a collection of smoothie bottles, inspired by the culinary universe.

The packaging identity uses the same color palette that made the 3-in-1 masks so successful, with a different color for each shampoo and conditioner.

The 3 products in the new Fructis Hair Food range thus form a family characterized by its lavish and delicious fruit, its volumes, and its emblematic cap.

Beyond its 98% natural origin formula, the Fructis Hair Food shampoo and conditioning bottles provide you with a Hair Food Menu that lays out its hair routine (with the use of pictograms on the left side of the pack), as well as showcase the Fructis brand’s commitment to helping save the planet.