Celebrate the French art of living

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When emblematic monuments light up!

The brief

To create a limited edition for the end of the year, available on all continents for the festive highlights: Thanksgiving, Christmas, New Year’s Eve and the Chinese New Year.

Our recommendation

For Moët & Chandon – the best-selling champagne in the world – Lonsdale has imagined a concept that shares some of the brand’s history with its festive fans. To do this, the agency decided to bring to light certain iconic monuments closely related to the brand: The Orangery of the Maison Moët & Chandon in Epernay, symbol of the heritage and influence of Moët & Chandon throughout its history; the Arc de Triomphe, built by Napoleon who was one of the first famous amateurs of the House and to whom the ‘imperial’ name of the emblematic cuvée pays homage; and The Eiffel Tower, jewel of French architecture and flagship of the Universal Exhibition of 1889, a nod to the conquest of new markets undertaken by the Maison in the 19th century.

We conceived a dazzling and elegant decor, emphasizing the unique link between the brand and these iconic landmarks. The Moët Impérial bottle is adorned with a golden and festive rendition of the 3 Heritage monuments; the jeroboam is accentuated by a second golden skin and a chiseled frieze, playing on the contrast of gold; and the box features the decor in flat gold, finely embossed.

ALCOHOL ABUSE IS DANGEROUS FOR YOUR HEALTH, CONSUME AND ENJOY IN MODERATION.

WHAT WE DID 

PACKAGING IDENTITY