Charcoal shower!

Down

Time for some solid innovation.

The brief

Garnier continues its committed approach to natural wellbeing and expands its range of PURE ACTIVE face care products with a solid format.

How can one make this innovation stand out on the shelf, express its efficiency and its use while remaining true to the DNA of the Pure Active Charcoal range?

Our recommendation

The new packaging identity perfectly meets the solid cosmetics category codes while also respecting the identity of the PURE ACTIVE range, with particular emphasis on product effectiveness and the origin of the ingredients. Pictograms are used to clearly illustrate user instructions.

 

WHAT WE DID

Creative Concept | Positioning | Brand platform | Identity and Visual Territory | Packaging | Merchandising