Easy pep’s


Supporting the launch of an apple full of promise!

Le Brief

It’s tasty and juicy, crunchy and tangy… and amazingly red! But what makes this cute little apple stand out in an already saturated market? And how does one encourage consumers to discover their new flavors? And distributors to offer it a place of preference on the shelves? Here is the order: in response, a name, a story, a territory, and tasty communication!

Our recommendation

Amongst the rustic, the healthy, the sporty, the organic, the explosive, the sexy… Which apple am I? How do you define a new promise and embody it with a name?

Zingy is the result of a family passion and great attention devoted to nature. Zingy is 15 years of research, test, and development.

Take a bite and enjoy!

You will first be struck by its tangy taste, a boost that awakens the senses, and then you’ll discover its natural sweetness.

That is the Zingy effect!


Platform and Brand Story | Naming | Visual Identity | Visual and Verbal Territory | Deployment of the Brand on All Media | Packaging