the Brief

It’s tasty and juicy, crunchy and tangy… and amazingly red! But what makes this cute little apple stand out in an already saturated market? And how does one encourage consumers to discover their new flavors? And distributors to offer it a place of preference on the shelves? Here is the order: in response, a name, a story, a territory, and tasty communication!

Our recommendation

Amongst the rustic, the healthy, the sporty, the organic, the explosive, the sexy… Which apple am I? How do you define a new promise and embody it with a name?