Fructis grows its “Super fruits”

Down

The perfect balance between nature and technology.

The brief

As part of an ongoing innovation process and to animate the new Fructis platform, “super fruits for super hair”, Lonsdale has designed this distinctive fresh range of hair products.

Our recommendation

Based on a series of Key Visuals– also produced by Lonsdale – that showcase the heart of the fruit and reveal a natural technological process, boosted by innovative and strengthening formulas.

With this new range of “3-in-1” haircare products (mask, conditioner and rinse-free treatment), Fructis is seizing a trend and asserting its singularityin supermarket stores. On the very front of the packaging, the brand demonstrates its commitment: a vegan product, made of vegetable oils, 0% silicone, no paraben, and no artificial coloring.

The range of fruity colors and the packaging volume demonstrate a free and lavish spirit, while immediately enhancing the natural and scientific nature of the ingredients.