Let It Shine

Down

Reclaiming the pleasure

The Brief

A historical player in the dishwashing department, MIR VAISSELLE sets out to win back consumers and reaffirm its uniqueness as a brand.

How can it stand out on a busy and fragmented shelf, where several factors are at stake: promotion, innovation and environmental factors?

Our Recommendation

Make dishwashing a pleasure so as to stand out from the competition, a unique positioning in the category.

A redesign that highlights a warm, radiant brand, at the heart of each experience.

Intensity, refinement, escape. A brand architecture that allows us to discover a unique personality in each range and in each perfume, an experience!

WHAT WE DID

Brand Platform | Visual Identity | Range Architecture and Verbal Identity | Packaging Redesign | Key Visual | Product Innovation