The more impassionate you are, the more you smile
An identity that’s alive and embodied by top organic products ?
Good, beautiful, organic…
A newcomer brand in organic milk, Les 300&Bio are dairy producers who love nature and animals, and have taken in hand the France’s second-ranking dairy cooperative, Eurial. Driven by a modern, optimistic and generous philosophy, full of the joy of living, they launched a new brand that had to be endowed with an identity equal to their ambitions and which would break with the usual norms for fresh product lines.
With a desire to become THE reference brand in ultra-fresh products, Les 300&Bio hits hard. From the start, with a surprising name as memorable as it is engaging, asserting its singular nature and the dairy farmers’ state of mind, joined to make full-bodied top-quality organic dairy products. Then, with a laid-back tone of communication, smiling and personal, highlighting the philosophy of the 300.
To strengthen that identity, Lonsdale chose to create a modern, upbeat and ultra-fresh graphic territory. A major brand icon depicted in a badge enlivens the straightforward and refreshing colour fields. The packs meanwhile tell a story and catch the eye via the colours that contrast with the cold white world of the ultra-fresh. In short, the message gets through and people buy !
WHAT WE DID
CREATION OF BRAND, STRATEGY, IDENTITY & TERRITORY, PACKAGING, REVEALING, POST-LAUNCH EXTENSIONS (KIDS…).