Regroup to provide better care.
Every period has its challenges. Since the 1990s the health sector has undergone impressive mergers, from a situation of hundreds of specialised mutuals to the creation of mutual groups. To meet these new challenges and provide new responses for all areas, 14 mutuals joined to form the VYV group. As a newborn leader, the VYV group sought a new unifying identity that would give a veritable boost to welfare in the 21st century. And that challenge was ours to take on.
New brand, new ambition. For a singular, bold and value-creating brand, positioned as “entrepreneurs of living better”, Lonsdale generated a name that sounds like a banner raised high, VYV, overflowing with positive energy. To enliven with enthusiasm and agility that promise of energy, Lonsdale conceived a multiple visual territory enabling the brand to enhance its optimism. Its confidence in the future is felt all the way to the group’s headquarters, unifying all employees within the 6500 sqm space designed by the agency.
Brand platform, visual identity and territory, conception and realisation of the new head office… the newly born group could henceforth write the story of mutualism at the service of a better life. Two years after its creation, Lonsdale continues to support Groupe VYV by deploying a brand architecture principle that facilitates its existence and anchors its position: a website dedicated to students, retirement saving products, offerings of international mobility, remote support and a programme for prevention and others. In all, we have put nearly ten offerings and services in place to support its position as the entrepreneurs of living better. And that’s just the beginning.
WHAT WE DID
BRAND PURPOSE AND BRAND PLATFORM, BRAND AND OFFER ARCHITECTURE, CREATION OF THE GROUP BRAND AND SUB-BRANDS, IDENTITY AND TERRITORY, BRAND BOOK, INSTITUTIONAL COMMUNICATIONS, DEPLOYMENT ON ALL TOUCH-POINTS, HQ INTERIOR DESIGN.