VYV life

Down

Regroup to provide better care.

The brief

Accompany a group made of more than a hundred hyper-specialist mutual insurance cooperatives, joining forces to create a leading Mutualist Group willing to renovate the French health and welfare system. As a newborn leader, the VYV Group sought a new unifying identity that would give a veritable boost to welfare in the 21st century. How to embody the vitality of this project, and its ability to federate, both among employees and members?

Our recommendation

Co-build with all the stakeholders of the project a holistic vision capable of guiding the future of the Group and qualifying its raison d’être with all of its publics (internal, members, companies…). And embody in a singular brand these strategic fundamentals and this vision of mutualism as an original way of doing business in the service of better living.

A brand with values, designed as a standard : VYV. A name that radiates a positive energy synonymous with optimism and confidence in the future, and which is accompanied by a plural visual and living territory, deployed on all points of contact of the brand.

A brand that develops in a rich ecosystem of which Lonsdale defined the brands and offer architecture : typology of entities, branding attributes, endorsement principles, before embodying them in the group’s brands : Yvon, Arcade Vyv…

WHAT WE DID

BRAND PURPOSE AND BRAND PLATFORM, BRAND AND OFFER ARCHITECTURE,  CREATION OF THE GROUP BRAND AND SUB-BRANDS, IDENTITY AND TERRITORY, BRAND BOOK, INSTITUTIONAL COMMUNICATIONS, DEPLOYMENT ON ALL POINTS OF CONTACT , HQ INTERIOR DESIGN.