At SNCF ? you bet !

Down

SNCF doesn’t only hire train drivers.

The brief

Have you heard of many companies that have problems hiring 4,500 employees every year? If that’s the case, then you know they have needs on a par with their ambitions, regarding both appeal and organisation. Our mission was tasked to us by SNCF, a key player in long-lasting mobility, when it asked us the following question: “How can a robust digital recruitment solution be introduced from a functional AND technical standpoint?”

Our recommendation

The best way to find out what applicants expect is to start by putting yourself in their place.
In a context of shortfalls and hyper-volatility, it seemed to us that the most conclusive approach was the simplest: to focus on good contact points, the right moment, with clear and honest messages.
Lonsdale thus created, along with our partner Talentsoft, a fluid and innovative platform inspired by e-commerce practices.

Thanks to an enriching user experience, multiple tools and content that emphasise the diverse occupational areas of the SNCF group (reports, portraits, etc.), applicants can, according to their respective profiles, find the area that suits them.
The best way to see how it’s done is to check out the website:
https://www.emploi.sncf.com/

WHAT WE DID

EMPLOYMENT WEBSITE.

Results

+18%
visits
84%
visits generated by natural reference
+97%
mobile connections

A site that performs, a silver TopCom Corporate Business Grand Prize in 2019, delighted clients… What more can you ask?