You got the look, coco !

Down

When the parrot plays Phoenix.

The brief

For how long had we been waiting for Coco the parrot to come back? A mythical symbol of the 1980s along side the Minitel and the Walkman, Tropico was back on the shelves to address new generations after being taken over by the Coca-Cola group in 2018. The challenge was simple: to modernize its range, its look and its creative territory while remaining faithful to the characteristics that had made it a unique and popular brand?

Our recommendation

The iconic world of Tropico was in everyone’s mind : beaches, tropical colors, and of course, Coco the parrot, had attracted many fans. Among them, some have since become parents and will be delighted to find the iconic drink to share with their children. So we took the historical codes by adding a touch of modernity in a new and offbeat urban spirit, to conquer the generationZ. Of course, we do not abandon the tropics postcard universe to find on the bottle, rather for the families, while the cans change by displaying a rainbow of colors for an assumed look for the younger ones.

WHAT WE DID

CREATIVE CONCEPT, IDENTITY & TERRITORY, PACKAGING, SHOPPER MARKETING KEY VISUAL

 

 

6th best FMCG launch 2019 (Nielsen), with 2.1M € turn over after 3 months

6 months after the relaunch of the brand:

39% repeat purchase rate

6% of food category share in July 2019