MakeMyDay wins Gold for LVMH at the 2024 Grand Prix Stratégies du Luxe in the Corporate / Internal Communications category.

To engage employees in its partnership with the Paris Games, LVMH teamed up with MakeMyDay to launch “Les Missions,” an internal mobilization program designed for its 213,000 employees. Through a series of thirteen videos, employees were invited to take on challenges and compete with athletes via a dedicated app by completing sports, creative, and community-driven missions. Each challenge came with prestigious rewards, such as the chance to carry the Olympic torch or attend the Games.

To complement the initiative, an internal sports show was created during the competition. The program highlighted employees who participated in the missions, tracked the performance of LVMH-sponsored athletes, showcased in-house initiatives, and shared unique experiences lived by team members.