news
Transform Magazine | Michelle Mak | Brand Design as Seen from New York
Transform Magazine features a long-form interview with Michelle Mak, Creative Director at Lonsdale US, speaking from the agency’s New York office. Previously at forceMajeure — the premium creative agency integrated into the Lonsdale+Partners...
Transform Magazine | Jocelyne Henri Danet | Brand design: The invisible industry
In a new opinion piece published in Transform Magazine, Jocelyne Henri Danet, Group Managing Director at Lonsdale+Partners, raises a question the brand design industry can no longer afford to ignore: why do the agencies behind some of the world’...
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Jocelyne Henri Danet appointed as Group Managing Director
Independent branding and design network Lonsdale+Partners has announced the appointment of Jocelyne Henri Danet as Group Managing Director, effective 1 July. Working alongside President Frédéric Messian, Henri Danet will drive commercial momentum a...
Pentawards 2026: three of our designs make the shortlist
Three Lonsdale designs have been shortlisted in the Beverages category of the 2026 Pentawards — the world’s leading packaging design competition, bringing together the best creative work from over 60 countries each year. All three entries a...
ON by Lonsdale takes a new step forward with Nathalie Cachet as Co-Director
One year after its launch, ON by Lonsdale enters a new phase of development with the arrival of Nathalie Cachet as Co-Director, alongside Thierry Buriez, Executive Creative Director. A well-known figure in commercial communication and retail marketin...
3 wins at Transform Awards Europe 2026
The agency has been recognised at the European level with three awards, across categories where design demonstrates its tangible impact on brand experience: Gold with Renault for Best Brand Experience, during the IAA Open Space: a city-scale activa...
Brandingmag │ Félix Mathieu │ Branded Sentiments: Absurdgasm — When Nonsense Branding Hits Right
When the world stops making sense, absurdity starts to feel right. In the third instalment of his bimonthly Branded Sentiments column on Brandingmag, Félix Mathieu, Global Chief Strategy Officer at Lonsdale, explores what he calls “absurdgasm...
Hershey’s win strengthens Lonsdale’s US momentum
Following the recent Hershey’s win, Lonsdale is strengthening its momentum in the United States — a key step in the agency’s long-term international trajectory. From New York, Michelle Mak, Creative Director, and Steffie Palang, Account Lead, a...
Katrina Crescenzo joins the 2026 D&AD jury
Katrina Crescenzo, Associate Creative Director at Lonsdale Asia, is joining the Packaging Design jury at the 2026 D&AD Awards. A demanding role, tailor-made for Katrina — one where her sharp insight, curiosity and experience working on award-wi...
Muriel Schildknecht joins the Pentawards 2026 Jury
Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, joins the Pentawards 2026 Jury. With over 25 years of experience in branding and packaging design, Muriel is an Executive Creative Director with deep international expertise. She has ...
Creative Bloq │ Muriel Schildknecht │ AI Can’t Replicate Empathy, and That’s Why It Won’t Win
Muriel’s opinion piece was originally published on Creative Bloq. AI can’t replicate empathy, and that’s why it won’t win It should push us to be more human. As creatives, we’re navigating an industry transformed. AI is no l...