news

15.05.2025 Agency life

Lonsdale releases its 2024 CSR report

We’re proud to unveil our 2024 CSR report, a reflection of our agency’s ongoing commitment to sustainability and our team’s dedication to more responsible design. This report highlights the concrete actions we’ve taken across social, societa...

01.05.2025 Insights, Press review

Creativepool | Muriel Schildknecht | Vaseline Transition Highlighted as a Best Practice in Cultural Sensitivity

As part of its Culture Month, international creative platform Creativepool explores a timely and complex topic: how can brands navigate the line between cultural appropriation and authentic expression? Among the best practice examples featured, the V...

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15.04.2025 Awards

A Diamond Win for Lonsdale Asia at the Transform Awards 2025

Lonsdale Asia has been awarded a Transform Diamond Award 2025, the highest recognition at the Transform Awards, which celebrates the very best in global brand transformation. Our Singapore team earned this honor for their exceptional work on Vaseline...

18.03.2025 Agency life, Press review

Creative Boom │ Lonsdale Asia: How a humble underdog became a creative powerhouse in Singapore and beyond

Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studio’s evolution, its commitment to collaboration, and why creative diversity keeps them at the forefront of brand storytelling in Asia and beyond....

15.02.2025 Agency life, Awards

Muriel Schildknecht Named Judge for D&AD Awards 2025

Creative excellence and international recognition — we’re proud to announce that Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, has been selected as a judge for the 2025 D&AD Awards. Held annually in London since 1962, the...

29.01.2025 Insights

Nadia Romanis | Will Chinese New Year Ever Be the Same?

As we step into the CNY period, the mood here at Lonsdale Asia is mixed. We are excited by upcoming seasonal gatherings, our favourite treats and vibrant decorations. But our thoughts also turn to friends who find this time of year particularly stres...

24.01.2025 Agency life

2023 Carbon Footprint Report: The Results Are In

Each year, we track our progress to stay on a sustainable path. Thanks to the collective commitment of our teams and partners, we’re making real strides in reducing our carbon footprint. Here’s an overview of our approach and the progress we&...

02.01.2025 Agency life

Lonsdale Asia announces senior creative promotions

Lonsdale Asia has announced the promotions of Christine Wiryakartika and Katrina Crescenzo to Associate Creative Director of the Singapore studio. These appointments recognise Wiryakartika and Crescenzo’s valuable contribution to the Asia studio’...

05.12.2024 Insights, Press review

Transform Magazine │ Nadia Romanis | Minorities and Brand Karma

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. After two years of close collabora...

05.12.2024 Insights, Press review

INfluencia │ Félix Mathieu | Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder

For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends for 2025 that will shape culture, brands, creativity, and marketing. This study, titled “Brand Shifts 2025,” is analyzed ...

05.12.2024 Awards

MakeMyDay by Lonsdale wins Gold at the 2024 Grand Prix Stratégies du Luxe

MakeMyDay wins Gold for LVMH at the 2024 Grand Prix Stratégies du Luxe in the Corporate / Internal Communications category. To engage employees in its partnership with the Paris Games, LVMH teamed up with MakeMyDay to launch “Les Missions,” an i...