news
3 wins at Transform Awards Europe 2026
The agency has been recognised at the European level with three awards, across categories where design demonstrates its tangible impact on brand experience: Gold with Renault for Best Brand Experience, during the IAA Open Space: a city-scale activa...
Brandingmag │ Félix Mathieu │ Branded Sentiments: ABSURDGASM — When Nonsense Branding Hits Right
When the world stops making sense, absurdity starts to feel right. In his latest Branded Sentiments column for Brandingmag, Félix Mathieu explores “Absurdgasm” — the strange relief we experience when brands stop pretending everything is cohere...
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Hershey’s win strengthens Lonsdale’s US momentum
Following the recent Hershey’s win, Lonsdale is strengthening its momentum in the United States — a key step in the agency’s long-term international trajectory. From New York, Michelle Mak, Creative Director, and Steffie Palang, Account Lead, a...
Katrina Crescenzo joins the 2026 D&AD jury
Katrina Crescenzo, Associate Creative Director at Lonsdale Asia, is joining the Packaging Design jury at the 2026 D&AD Awards. A demanding role, tailor-made for Katrina — one where her sharp insight, curiosity and experience working on award-wi...
Muriel Schildknecht joins the Pentawards 2026 Jury
Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, joins the Pentawards 2026 Jury. With over 25 years of experience in branding and packaging design, Muriel is an Executive Creative Director with deep international expertise. She has ...
Creative Bloq │ Muriel Schildknecht │ AI Can’t Replicate Empathy, and That’s Why It Won’t Win
Muriel’s opinion piece was originally published on Creative Bloq. AI can’t replicate empathy, and that’s why it won’t win It should push us to be more human. As creatives, we’re navigating an industry transformed. AI is no l...
Christine Natalia joins the 105th ADC Awards jury
Christine Natalia, Associate Creative Director at Lonsdale Asia, joins the jury of the 105th Annual ADC Awards. Serving on the Architecture / Interior / Environmental Design Jury, Christine will bring her sensitivity, rigour and design culture to one...
Brandingmag │ Félix Mathieu │ Branded Sentiments: FRUST-LUST — The pleasure of never getting it
What if frustration became… a brand pleasure? In his latest Branded Sentiments column for Brandingmag, our Chief Strategy Officer Félix Mathieu explores a strangely universal emotion: the deliberate, delicious tension of wanting something you may ...
Marques Avenue Group honored with the 2025 JANUS Brand Award
In a retail landscape that is constantly reinventing itself, this distinction recognizes the Group’s transformation, which we supported in developing its new brand platform, visual identity and website. A big thank you to the jury for this award, w...
2 trophies at Transform Awards Asia 2025
A recognition that celebrates long-term partnerships, bold creativity, and our commitment to shaping brands for today’s Asian beauty consumers. GOLD for 𝘉𝘦𝘴𝘵 𝘜𝘴𝘦 𝘰𝘧 𝘗𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨 (𝘓𝘪𝘮...
Product Design: The Last Refuge of the Senses
An op-ed by Sandra Joly Guicheteau, Deputy General Manager and Head of Consumer Branding at Lonsdale, originally published in French by Stratégies – November 2025. In a time when brands compete with AI to manufacture “engagement,” a...