news
Lonsdale releases its 2024 CSR report
We’re proud to unveil our 2024 CSR report, a reflection of our agency’s ongoing commitment to sustainability and our team’s dedication to more responsible design. This report highlights the concrete actions we’ve taken across social, societa...
Creativepool | Muriel Schildknecht | Vaseline Transition Highlighted as a Best Practice in Cultural Sensitivity
As part of its Culture Month, international creative platform Creativepool explores a timely and complex topic: how can brands navigate the line between cultural appropriation and authentic expression? Among the best practice examples featured, the V...
Our monthly newsletter brings you all the key trends to watch — to inspire brands and uncover new opportunities for innovation, activation, experiences, and experimentation.
A Diamond Win for Lonsdale Asia at the Transform Awards 2025
Lonsdale Asia has been awarded a Transform Diamond Award 2025, the highest recognition at the Transform Awards, which celebrates the very best in global brand transformation. Our Singapore team earned this honor for their exceptional work on Vaseline...
Creative Boom │ Lonsdale Asia: How a humble underdog became a creative powerhouse in Singapore and beyond
Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studio’s evolution, its commitment to collaboration, and why creative diversity keeps them at the forefront of brand storytelling in Asia and beyond....
Muriel Schildknecht Named Judge for D&AD Awards 2025
Creative excellence and international recognition — we’re proud to announce that Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, has been selected as a judge for the 2025 D&AD Awards. Held annually in London since 1962, the...
Nadia Romanis | Will Chinese New Year Ever Be the Same?
As we step into the CNY period, the mood here at Lonsdale Asia is mixed. We are excited by upcoming seasonal gatherings, our favourite treats and vibrant decorations. But our thoughts also turn to friends who find this time of year particularly stres...
2023 Carbon Footprint Report: The Results Are In
Each year, we track our progress to stay on a sustainable path. Thanks to the collective commitment of our teams and partners, we’re making real strides in reducing our carbon footprint. Here’s an overview of our approach and the progress we&...
Lonsdale Asia announces senior creative promotions
Lonsdale Asia has announced the promotions of Christine Wiryakartika and Katrina Crescenzo to Associate Creative Director of the Singapore studio. These appointments recognise Wiryakartika and Crescenzo’s valuable contribution to the Asia studio’...
Transform Magazine │ Nadia Romanis | Minorities and Brand Karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. After two years of close collabora...
INfluencia │ Félix Mathieu | Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder
For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends for 2025 that will shape culture, brands, creativity, and marketing. This study, titled “Brand Shifts 2025,” is analyzed ...
MakeMyDay by Lonsdale wins Gold at the 2024 Grand Prix Stratégies du Luxe
MakeMyDay wins Gold for LVMH at the 2024 Grand Prix Stratégies du Luxe in the Corporate / Internal Communications category. To engage employees in its partnership with the Paris Games, LVMH teamed up with MakeMyDay to launch “Les Missions,” an i...