La TrendRoom Asia #2 is out !

“Jade has a storied history in China, used for thousands of years—symbolising goodness, intelligence, prosperity, and luck.” – Loewe

In a vibrant homage to China’s porcelain heritage, T-mall’s “Celebrating Spring Through Ceramics” (春瓷大赏) campaign sparks a cultural revival, centered around the renowned “porcelain capital” of Jingdezhen !

Fragrance Fit for an Emperor !

Valentino’s collaboration with POP MART on a WeChat Red Packet cover for Chinese New Year

Check out all these trends : here ! 

News

02.01.2025

Lonsdale Asia announces senior creative promotions

Lonsdale Asia has announced the promotions of Christine Wiryakartika and Katrina Crescenzo to Associate Creative Director of the Singapore studio.…
20.12.2024 Agency life

Holiday Wishes 2025

We may have used last year’s cards, but our holiday wishes have never been newer.
05.12.2024 Press review

Transform Magazine │ Minorities and Brand Karma

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…
05.12.2024 Insights

INfluencia │ Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder

For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends…