La Trendroom du planning #16 is out !

Maternity without filter ― While Google has long been a mother’s (and mum-to-be’s) best ally, the results are mostly limited to polished

Menopause certified ― Another taboo is being lifted: the menopause. In Great Britain, Tesco has created its first department dedicated to products adapted to this period of life which affects all women.

Cheap and beautiful ― A new premium brand? An eco-responsible brand launch? Nothing of the sort, even if it’s a little misleading: Bettergoods is Walmart’s new private label.

Job is blind ― When Jennyfer relaunched its brand, it was already determined not to put labels on young people. Now, the brand is striking a new recruiting blow with a fresh take on job dating.

Auto-novelas  ― Who hasn’t been discouraged by reading their car’s manual? To bring this useful but not always desirable object back into the limelight, Audi Spain had the good idea of transforming it into a series of short stories

Read it now ! 


03.06.2024 Awards

Lonsdale wins silver for Renault and bronze for PrestaShop at Transform Awards Europe

Great night at the Transform magazine #TRANSFORMAWARDS Europe 2024, where we celebrated the transformative power of rebranding and brand development, taking…
29.05.2024 Best cases

Lonsdale worked with Renault to design its new flagship in Seongsu, South Korea.

Proud to share our latest project for Renault Group: the design of the brand’s flagship store in Seongsu-dong, Seoul, blending…
27.05.2024 Agency life

Design consultancy Lonsdale acquires New-York based creative agency forceMAJEURE

Paris and Singapore-based Lonsdale joins forces with creative agency forceMAJEURE in NewYork to create a global, independent, branding and design…
02.05.2024 Insights

Recruit a Board of Little Directors (aged 8-12) to Generate New Ideas

La Trendroom du planning #15 is out ! Friendly prices or reputational damages ? ― Following in the footsteps of…