La Trendroom du planning #16 is out !

Maternity without filter ― While Google has long been a mother’s (and mum-to-be’s) best ally, the results are mostly limited to polished

Menopause certified ― Another taboo is being lifted: the menopause. In Great Britain, Tesco has created its first department dedicated to products adapted to this period of life which affects all women.

Cheap and beautiful ― A new premium brand? An eco-responsible brand launch? Nothing of the sort, even if it’s a little misleading: Bettergoods is Walmart’s new private label.

Job is blind ― When Jennyfer relaunched its brand, it was already determined not to put labels on young people. Now, the brand is striking a new recruiting blow with a fresh take on job dating.

Auto-novelas  ― Who hasn’t been discouraged by reading their car’s manual? To bring this useful but not always desirable object back into the limelight, Audi Spain had the good idea of transforming it into a series of short stories

Read it now !