We design
brand odysseys
More than ever, brands have become the cultural heritage of companies.
They are now the backbone and one of the most valuable assets of organizations, now recognized as a true change management tool and not just a marketing one.
Brands trace trajectories paved with products, services and places whose uniqueness they must constantly cultivate.
Their longevity and competitiveness are the result of aligning their mission with the real and imaginary worlds they build.
To attract the support and preference of their various audiences, they must provide powerful and inspiring references.
Lonsdale optimizes and energizes brand trajectories.
Lonsdale propels them into their timeless truth to serve their development.
Through its strategic and prospective listening skills, through the diversity of perspectives it brings regarding their uses, their environment, and new technological ruptures, Lonsdale has the power to mobilize all components of the brands, in order to better align them and set them in motion.
Lonsdale imagines, tells, and draws stories and brand experiences that anchor brands in the legitimacy of the moment, and engage them in a long-term dynamic.
A fully integrated organization
For more
intelligence
Thanks to our strategic planning and our Innovation & Business Design division, we place strategic intelligence at the heart of our model to project brands into the uses of tomorrow.
For more
expertise
Independent, with an open community of more than 250 ultra sharp multidisciplinary experts across the globe, we cross cultures and expertises.
For more
consistency
Our compass: permanent alignment between the brand promise and its perfect execution on all touchpoints. To always keep global performance as a horizon.
For more
co-construction
The odyssey of a brand can only be built in a collaborative way. We co-construct brands together with all of their stakeholders.
Mixing viewpoints and finding the degrees of discrepancy to guarantee the uniqueness of brands and win the hearts of customers.
-
![]()
Diane De Mareschal
Director Signage Activity
Created in 1961 by a visionary English designer, Richard Lonsdale, the agency developed an innovative approach from that time: the first agency to develop innovative concepts based on the precise observation of behaviors, to consider the design of a packaging as a “psychological operation” and to reproduce in its offices a supermarket to test the design of its products.
Thus, Lonsdale did design thinking before its time, with the first bottle of Evian in PET in 1969, which is the result of an excellent analysis of uses: a light bottle was needed for children and the elderly, i.e. a population that had difficulty carrying a six-pack of glass bottles. This was the archetype of a successful response to a consumer need.
In 1982, the agency designed the Vizirette, a translucent ball, in response to the launch of the first liquid detergents. Lonsdale also designed the first ATMs, the famous logo of The Laughing Cow, of Baccarat, Nicolas, Paquet Cruises and more recently brands such as Formule 1, Campanile, La Halle, Nocibé, Vélos et Oxygen or Buffalo Grill.
And did you know that it was Paul Berçot, one of Lonsdale’s emblematic managers, who had the word “design” included in the Larousse?
It is this unique combination of expertise serving the needs of our clients that has made the Lonsdale model so strong and stable since its acquisition in 2007 by Frédéric Messian, its current CEO and main shareholder. Since then, the company has experienced strong growth, both organically and through external growth (acquisitions : 2012 Western Design, retail & architecture specialist / 2013 Peter Pen, corporate communication expert / 2014 Steaw, digital agency / 2015 Retail Access, retail agency / 2015 Sparkle, premium agency / 2015 Loop, activation and shopper experience / 2016 AKDV, retail & architecture agency / 2017 Shiva, pure player digital agency, 2018 Unédite and then 2019 Anaka, brand content specialists) to make Lonsdale a leading agency in terms of strategic branding and 360° design.
2022 marks a new turning point for Lonsdale, as the agency consolidates its international footprint with the acquisition of Why? Brand Design, now Why by Lonsdale, founded in 2010 in Singapore and led by Cécile Ayed. This strategic acquisition marks a new phase in Lonsdale’s ambitious expansion plan and confirms the agency’s desire to develop an integrated hub for each major geographic zone. After Paris and its hub dedicated to Europe, this direct presence in Singapore allows the agency to serve the entire Asia Pacific region. Why by Lonsdale has a portfolio of international clients such as Unilever, Heineken, L’Oréal, but also local and regional clients such as Marico, F&N, or the largest supermarket chain in Singapore NTUC FairPrice.
