We design
brand odysseys

More than ever, brands have become the cultural heritage of companies.

They are now the backbone and one of the most valuable assets of organizations, now recognized as a true change management tool and not just a marketing one.

Brands trace trajectories paved with products, services and places whose uniqueness they must constantly cultivate.

Their longevity and competitiveness are the result of aligning their mission with the real and imaginary worlds they build.

To attract the support and preference of their various audiences, they must provide powerful and inspiring references.

Lonsdale optimizes and energizes brand trajectories.

Lonsdale propels them into their timeless truth to serve their development.

Through its strategic and prospective listening skills, through the diversity of perspectives it brings regarding their uses, their environment, and new technological ruptures, Lonsdale has the power to mobilize all components of the brands, in order to better align them and set them in motion.

Lonsdale imagines, tells, and draws stories and brand experiences that anchor brands in the legitimacy of the moment, and engage them in a long-term dynamic.

A fully integrated organization

For more
intelligence

Thanks to our strategic planning and our Innovation & Business Design division, we place strategic intelligence at the heart of our model to project brands into the uses of tomorrow.

For more
expertise

Independent, with an open community of more than 250 ultra sharp multidisciplinary experts across the globe, we cross cultures and expertises.

For more
consistency

Our compass: permanent alignment between the brand promise and its perfect execution on all touchpoints. To always keep global performance as a horizon.

For more
co-construction

The odyssey of a brand can only be built in a collaborative way. We co-construct brands together with all of their stakeholders.

Paris

8 rue Lavoisier
75008 Paris – France

Innovative since 1961, Lonsdale is the first branding and design agency in France. 100% independent, it was elected Strategic Branding Agency of the Year 2020. From Paris and throughout Europe and the Middle East, Lonsdale helps companies, product brands and retailers define their uniqueness to build coherent, effective and sustainable brand experiences.

Singapore

Bencoolen Street
#04-05 Sunshine Plaza
Singapore 189652

Born in 2010 in Singapore, Why? Brand Design was set up from the beginning to offer first class consumer branding and packaging design to help multinationals navigate and build successful brands in Asia. Our direct presence in Singapore allows us to serve the entire Asia Pacific region, a key region for many of our international clients such as Heineken, L’Oréal or Unilever.

Sister Agency CBX

Minneapolis, New York

CBX is a distinguished independent brand & design agency in the US, that creates brand experiences designed for cultural and commercial impact.

cbx.com

Mixing viewpoints and finding the degrees of discrepancy to guarantee the uniqueness of brands and win the hearts of customers.

  • Sébastien Claudel

    Creative Director

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  • Valérie Ancelle

    Senior Advisor - Film Production MakeMyDay

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  • Maxime Debeury

    Senior Creative Director

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  • François Hannebicque

    Senior Partner – Creative Director

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  • Julie Verdeau

    Talent Director

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  • Gregg Lipman

    Managing Partner - CBX

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  • Marie Reynaud

    Marketing & Business Director

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  • Julie Jolliot

    Partner

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  • Cécile Ayed

    Partner – Managing Director Why by Lonsdale

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  • Sandra Joly

    Senior Partner

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  • David So

    Creative Director

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  • Sylvie Varez

    Partner - Senior Business Director

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  • Frédéric Messian

    President

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  • Félix Mathieu

    Partner - Head of Strategic Planning

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  • Laurence Bendjenad

    Creative Director

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  • Ombeline Bédos

    Business Director

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  • Jocelyne Henri

    Partner - International Director

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  • Florence Scalia

    Senior Advisor

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  • Matteo Tenaglia

    Client Services Director - Why by Lonsdale

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  • Gilles Portail

    Managing Director Finance

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  • Bambang Irawan Hasim

    Creative Director - Why by Lonsdale

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  • Olivier Guicheteau

    Creative Director

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  • Mélanie Bonnet

    Business Director

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  • Nicolas Venturini

    Partner

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  • Nathalie Derrey

    Creative Director

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  • Pascal Barrère

    Creative Director

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  • Marina Périch

    Business Director

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  • Alessandro Bolchi

    Creative Director

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  • Philippe Delmotte

    Senior Creative Director

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  • Marc-André Allard

    Partner – Innovation Director

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  • Eva Episcopo

    Business Director

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  • Muriel Schildknecht

    Executive Creative Director - Why by Lonsdale

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  • Satoru Wakeshima

    Chief Engagement Officer at CBX

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  • Sébastien Bouyges

    Business Director

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  • Clarisse Dezerable

    Head of the Digital Studio

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Embarking on a sustainable adventure

As drivers of change, brands are expected to contribute to a more inclusive, equitable and sustainable society. As a member of the UN Global Compact, we support those who wish to do better, on our own scale. Our efforts in terms of environmental, social and ethical performance have been recognized by EcoVadis, which has awarded us the “Silver” level in 2022, a score that distinguishes the top 25% of companies evaluated.
Our CSR policy is based on three areas of progress:

Putting people at the heart of our actions

with a particular concern for the well-being and quality of life at work for our employees, as a Great Place to Work® but also through our citizen commitments with the Fondation Action Enfance or ISCOM, focused on inclusion and the promotion of diversity, particularly in our business.

Supporting our clients in improving their practices

and their communication systems in favor of progress, particularly on issues of responsible digital or circular design through our Circulab certified methodologies.

Limiting our impact

through a policy of reducing our emissions and through the choice of our suppliers. We have conducted our first carbon assessment in 2022, developed a material library and sourcing of eco-responsible suppliers, and are a member of Ecoprod to improve audiovisual production practices.

Created in 1961 by a visionary English designer, Richard Lonsdale, the agency developed an innovative approach from that time: the first agency to develop innovative concepts based on the precise observation of behaviors, to consider the design of a packaging as a “psychological operation” and to reproduce in its offices a supermarket to test the design of its products.

Thus, Lonsdale did design thinking before its time, with the first bottle of Evian in PET in 1969, which is the result of an excellent analysis of uses: a light bottle was needed for children and the elderly, i.e. a population that had difficulty carrying a six-pack of glass bottles. This was the archetype of a successful response to a consumer need.
In 1982, the agency designed the Vizirette, a translucent ball, in response to the launch of the first liquid detergents. Lonsdale also designed the first ATMs, the famous logo of The Laughing Cow, of Baccarat, Nicolas, Paquet Cruises and more recently brands such as Formule 1, Campanile, La Halle, Nocibé, Vélos et Oxygen or Buffalo Grill.

And did you know that it was Paul Berçot, one of Lonsdale’s emblematic managers, who had the word “design” included in the Larousse?