La Trendroom du planning #15 is out !

Friendly prices or reputational damages ? ― Following in the footsteps of airlines, hotels, VTCs and trains, it’s now the turn of the consumer goods industry to use yield management to set its prices.

Guilty little pleasures ― Whether it’s a dart board, a cat scratching post or a solar lantern, Aldi’s wacky discount gadgets have their own community of fans

Sneakers made with food waste ― True to its “Make taste, not waste” mission, Canadian saucier Hellmann’s has decided to make its fight to raise awareness of food waste more concrete by offering these limited-edition upcycled sneakers

The board of little directors ― To generate new ideas, the Dutch eco-responsible coffee brand De Koffie Jongens recruited a “Council of Little Directors” from the press, made up entirely of children aged 8 to 12.

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