La Trendroom du planning #15 is out !

Friendly prices or reputational damages ? ― Following in the footsteps of airlines, hotels, VTCs and trains, it’s now the turn of the consumer goods industry to use yield management to set its prices.

Guilty little pleasures ― Whether it’s a dart board, a cat scratching post or a solar lantern, Aldi’s wacky discount gadgets have their own community of fans

Sneakers made with food waste ― True to its “Make taste, not waste” mission, Canadian saucier Hellmann’s has decided to make its fight to raise awareness of food waste more concrete by offering these limited-edition upcycled sneakers

The board of little directors ― To generate new ideas, the Dutch eco-responsible coffee brand De Koffie Jongens recruited a “Council of Little Directors” from the press, made up entirely of children aged 8 to 12.

Read it now ! 


15.04.2024 Awards

3 awards at TOP/COM Corporate

Our teams win 3 awards at Top/Com Corporate 2024! 🏆 PrestaShop wins Corporate Gold in the Global Design category! 🥈…
15.04.2024 Insights

 Youth and luxury go hand-in-hand !

La TrendRoom Asia #2 is out ! “Jade has a storied history in China, used for thousands of years—symbolising goodness,…
05.04.2024 Insights

What if audio were a solution to wean ourselves off screens ?

La Trendroom du planning #14 is out ! Hopecore ― Feel-good” content continues to flourish on networks under the #Hopecore…
21.03.2024 Agency life

Publication de Metamarque, nouvel ouvrage de Frédéric Messian

Frédéric Messian publie son nouvel ouvrage, « 𝐌𝐞𝐭𝐚𝐦𝐚𝐫𝐪𝐮𝐞 », aux Editions Débats Publics, dont la préface est signée par Nicolas…