Last week, Renault took over Odeonsplatz, right in the heart of Munich, for IAA 2025, one of the biggest motor shows in Europe.
An iconic location, brought to life with a brand experience like no other. The color-block boxes left a lasting impression, while the world of the new Renault Clio unfolded with freshness, originality, and innovation through an immersive scenography. The next-generation vinyl bar, offering 120 records to listen to, turned the installation into a unique and convivial moment. And of course, The Originals Renault Store showcased its brand-new line of merchandise, already winning over visitors.
With Lonsdale, Renault once again proves itself as a pop, cool & tech brand.
Photo credit: Renault & OMG – Olivier Martin Gambier
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