Katrina Crescenzo, Associate Creative Director at Lonsdale Asia, is joining the Packaging Design jury at the 2026 D&AD Awards.

A demanding role, tailor-made for Katrina — one where her sharp insight, curiosity and experience working on award-winning projects such as Vaseline Transition Body Lotion will help separate strong ideas from truly outstanding ones.

With more than 15 years of experience across advertising, branding and visual merchandising, Katrina (Yna) is strategy-driven and creatively fearless. She excels at turning insight into design solutions that grow businesses and inspire consumers. Her portfolio spans personal care, home care, food, pharmaceuticals, retail, and alcohol, with Asian and global clients such as Heineken Group, Kellanova, Unilever, Pernod Ricard, Bayer, Ricola, Marico, and Watsons.

Since joining Lonsdale in 2022, Yna has been recognised globally for her design leadership. Most notably, Unilever Vaseline’s Pro Derma Transition Body Lotion, awarded at D&AD, Transform and many others. Alongside these achievements, she has consistently guided teams to deliver award-winning work across multiple brands and categories, demonstrating her ability to blend strategic clarity with design excellence.

Beyond her agency role, Yna runs her illustration studio SuperChunky, where her playful visual world comes to life through wearable and non-wearable merchandise such as puzzles and collectibles.