Alpine was, of course, present at the 24 Hours of Le Mans, and Lonsdale was there too.

For this iconic motorsport event, Lonsdale designed an elegant, brand-ownable concept for Alpine: a setup that played with transparency, mirror effects, and a bold graphic pattern. It echoed the brand’s premium, distinctly French identity while bringing the thrill of racing up close, with simulators, a merchandise shop, and more.

It’s a glimpse into our broader collaboration to reinvent Alpine’s physical and retail experience — blending lightness with performance.