Repositioning a Natural Health Expert in a Competitive Pharmacy Market

Consumer Branding

Architecture de marque

Positionnement de marque

Territoire de marque

Identité visuelle

A comprehensive brand transformation, from design thinking to in-store activation.

In a rapidly evolving supplements market, Santé Verte — a long-standing brand within the Natural Santé group — was losing visibility in the face of emerging DNVB players and shifting consumer behaviors. Its brand structure lacked clarity, with a subdued parent brand and fragmented sub-brands that failed to speak with one voice.

In partnership with Lonsdale, Santé Verte undertook a full strategic and creative overhaul to reclaim its position as a category leader — a brand that stands for clarity, accessibility, and natural expertise, designed to resonate with health-conscious consumers and pharmacists seeking scientific credibility.

Through a collaborative design thinking approach, supported by workshops, user testing and interviews with pharmacists, we redefined a more cohesive and intuitive brand architecture, reasserted the parent brand’s central role, and established a robust branding system that brings together coherence and individual sub-brand personality.

The visual identity was redesigned from the ground up: a more assertive logotype, an iconic leaf symbol expressing natural well-being, and a graphic system that makes the product benefits clear, usage simple, and shelf navigation effortless — whether at the pharmacy or at home. Each sub-brand was rearticulated to feel both distinctive and aligned within the new visual framework.

This identity has been rolled out in waves across the portfolio, including the creation of a new product line — “Ingrédients Experts” — focused on single-ingredient hero formulations, presented outside the traditional sub-brand model. The entire initiative is underpinned by strong eco-conscious commitments, with sustainably sourced materials, low-impact inks, and Eco Label signage embedded into the customer experience.

With this bold repositioning, Santé Verte reaffirms its mission: to make natural, expert health solutions more legible, desirable, and accessible for everyday life.

Selected work

Dove

Brand management

Packaging

Stratégie de marque

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study

Ricard

Packaging Design

View case study

PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study

Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study

Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study

Clarins

Digital

Customer Journey

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study

MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study

Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study

Dove

Brand Management

Packaging Design

Brand Strategy

View case study
Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study
Ricard

Packaging Design

View case study
PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study
Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study
Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study
Clarins

Digital

Customer Journey

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study
MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study
Dove

Brand Management

Packaging Design

Brand Strategy

View case study
Namkhong Beer

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Renault

Conception architecturale

Customer Journey

Brand Strategy

View case study
Ricard

Packaging Design

View case study
PrestaShop

Digital

Visual Identity

Brand Platform

Brand Territory

Tone of Voice

View case study
Ferrero

Conception architecturale

Customer Journey

Workspace Design

View case study
Sanofi

Corporate Communications

Annual and Sustainability Reporting

Social Media and Content

Brand Platform

View case study
Clarins

Digital

Customer Journey

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Corporate Communications

Digital

Visual Identity

Social Media and Content

Brand Platform

Brand Positioning

Brand Territory

Tone of Voice

View case study
MAIF

Business Design

Conception architecturale

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Visual Identity

Packaging Design

Brand Positioning

Brand Territory

View case study
Maggi

Visual Identity

Packaging Design

Brand Strategy

View case study