The TrendRoom du Planning, 8th edition !

Lore. What if brands asked their consumers to imagine fiction about their mascots?
Canon Event. No one escapes their fate: the trend invading TikTok.
Iconovation. There once was Klein blue, now there’s Heinz red.
Syndicalisme Affinitaire. Bringing together the talents of a single profession to serve a cause.
Luxury. Louis Vuitton sets up on Discord to highlight its ability to innovate and develop its know-how.

Read it now !

 

The Planning TrendRoom, 8th edition! 💭 #Lore. What if brands asked their consumers to imagine fiction about their mascots? 🤷‍♀️ #CanonEvent. No one escapes their fate: the trend invading TikTok. 🥫 #Iconovation. There once was Klein blue, now there’s Heinz red. 💼 #AffinityTradeUnionism. Bringing together the talents of a single profession to serve a cause. 💎#Luxury. Louis Vuitton sets up on Discord to highlight its ability to innovate and develop its know-how.

News

18.03.2025

Creative Boom │ Lonsdale Asia: How a humble underdog became a creative powerhouse in Singapore and beyond

Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studio’s evolution, its commitment to collaboration, and…
02.01.2025

Lonsdale Asia announces senior creative promotions

Lonsdale Asia has announced the promotions of Christine Wiryakartika and Katrina Crescenzo to Associate Creative Director of the Singapore studio.…
20.12.2024 Agency life

Holiday Wishes 2025

We may have used last year’s cards, but our holiday wishes have never been newer.
05.12.2024 Press review

Transform Magazine │ Minorities and Brand Karma

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…