Reinventing Travel Retail to Captivate Gen Z in Asia

Working alongside Clarins, Lonsdale designed an immersive, digital, and scalable experience, tailored for deployment across the leading international duty-free hubs in the Asia-Pacific region.

Set within key airport and retail destinations — such as the Sanya International Duty Free Shopping Complex — the activation celebrates the brand’s iconic Double Serum in a high-tech, sensory-rich environment that invites exploration and connection.

An immersive, modular space

Conceived as a modular pop-up, the concept is fully adaptable to different contexts and spatial configurations. Each installation is carefully tailored to its environment, while remaining true to the Clarins brand universe. The experience is resolutely phygital, blending physical and digital layers: augmented reality features, personalized journeys via QR codes, and exclusive shareable content enrich the engagement at every step.

The activation unfolds as a premium discovery journey:

• Digital avatars and interactive touch interfaces guide visitors through personalized content, available in multiple languages.

• Immersive storytelling, product narratives, and educational insights converge to reveal the depth of Clarins’ scientific expertise.

• Local cultural relevance is reflected in every detail — from spatial design and animations to visual language — ensuring resonance with audiences across diverse APAC markets.

With this new travel retail experience, Clarins affirms its position as a modern luxury brand, attuned to the expectations of a hyper-connected, culturally-aware generation of travelers.

By merging innovation with emotion, and global consistency with local resonance, Clarins redefines what it means to engage today’s consumers in transit — not just selling skincare, but creating meaningful moments of connection, discovery, and brand desire.

A future-forward approach that honors Clarins’ heritage while opening new horizons — one journey at a time.