Face Care Science, for Your Body.
Packaging Design
Vaseline breaks new ground in body care with a category-first innovation: concentrated body serums inspired by modern face care routines. As consumers seek more potent, targeted solutions for concerns like dark spots, dryness, rough texture and early signs of ageing, this new range delivers high-performance care backed by skincare science.
Designed to be used before body lotion—or mixed in for a customised boost—each serum is powered by GlutaGlow™, a proven brightening active derived from Glutathione. The result: visible skin improvement from the very first use.
This innovation marks a bold shift for Vaseline into premium skincare territory, bringing face-level efficacy to body care in a way that’s both accessible and effective. It speaks to the evolving rituals of self-care—where results matter, and where skincare doesn’t stop at the neck.
With this launch, Vaseline reinforces its leadership in innovation and redefines what body care can be: not just nourishing, but transformative.
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