Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, joins the Pentawards 2026 Jury.

With over 25 years of experience in branding and packaging design, Muriel is an Executive Creative Director with deep international expertise. She has held senior creative roles at leading global agencies across France, Hong Kong and Singapore, and has spent more than 15 years working throughout Asia, covering all major consumer branding categories worldwide.

She spent a decade at Landor, progressing from Senior Designer to Design Director between Paris and Hong Kong, leading brand identity programs for major clients including P&G, PepsiCo, Tsingtao and Nongfu. She later served as Design Director at Design Bridge and PLK, where she was Creative Lead for P&G’s Beauty Brands in Asia.

Since 2014, Muriel has been Executive Creative Director at Why? Brand Design, a role she continues following its acquisition by Lonsdale in 2022. She has notably led the global design of Unilever’s LUX, a billion-dollar brand, for over a decade.

Her work has been recognized by D&AD and Transform Awards Asia, where she was named Creative Director of the Year in 2023. Actively involved in the creative community, she regularly serves on international juries and contributes to the development of emerging creative talent across Asia.