hello@lonsdale.fr hello@lonsdale.fr
One year after its launch, ON by Lonsdale enters a new phase of development with the arrival of Nathalie Cachet as Co-Director, alongside Thierry Buriez, Executive Creative Director.
A well-known figure in commercial communication and retail marketing, Nathalie Cachet founded and led SCORE DDB for over 35 years — a strategic and creative agency dedicated to network brands. Throughout her career, she has worked with major players in retail and services, including Intersport, Picard, Weldom, Boulanger, Yves Rocher, Société Générale and Truffaut, among others.
“ON by Lonsdale was born from a simple belief: today, a brand no longer lives solely through advertising, but through the sum of all its interactions. With Nathalie, we share the same drive to build an agency capable of moving brands intelligently across every touchpoint.” — Thierry Buriez
“Joining ON by Lonsdale felt like an obvious choice. It’s an innovative model — agile, creative, deeply rooted in brand culture, with a genuine obsession for commercial effectiveness and controlled budgets.” — Nathalie Cachet

News

11.02.2026 Agency life, Press review

Hershey’s win strengthens Lonsdale’s US momentum

Following the recent Hershey’s win, Lonsdale is strengthening its momentum in the United States — a key step in the agency’s long-term international trajectory. From New York, Michelle Mak, Creative Director, and Steffie Palang, Account Lead, a...

06.02.2026 Agency life, Awards

Katrina Crescenzo joins the 2026 D&AD jury

Katrina Crescenzo, Associate Creative Director at Lonsdale Asia, is joining the Packaging Design jury at the 2026 D&AD Awards. A demanding role, tailor-made for Katrina — one where her sharp insight, curiosity and experience working on award-wi...

12.01.2026 Agency life, Awards

Muriel Schildknecht joins the Pentawards 2026 Jury

Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, joins the Pentawards 2026 Jury. With over 25 years of experience in branding and packaging design, Muriel is an Executive Creative Director with deep international expertise. She has ...