Retail Branding
Designing every space as a brand experience, serving engagement and business performance.
Brand venues, retail networks, workspaces, headquarters, or hospitality environments: we craft brand experiences that reveal each brand’s uniqueness and power their transformation. Blending innovation, strategy, design, and architecture, we create spaces engineered around user behaviors, customer journeys, and activation moments, turning every location into a strategic lever for engagement, meaning, and sustainable business performance.
SERVICE
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Brand Strategy
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Design & Architecture
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Brand Experience
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Rollout & Execution
OFFERS
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IMMERSIVE BRAND EXPERIENCE
Lonsdale and VS Factory join forces to offer a unique proposition combining architecture and technology. Because a place is, above all, a connection, we design narrative spaces that serve both emotion and performance. We create immersive experiences that blend branding, creativity, and scenography. With the combined expertise of our design, video, and tech teams, every space becomes a powerful encounter between the brand and its audience.
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BUREAU DES SIGNES
We support brands in streamlining and enriching the visitor experience through expert signage and wayfinding strategies. From flow analysis and accessibility to master planning and project management support, we ensure seamless dialogue between the space, the brand, and its audiences. Strategy, technical precision, and budget control are at the core of our tailor-made solutions.
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(SUSTAINABLE) CUSTOMER EXPERIENCE
We design responsible and engaging experiences that align with brands’ CSR commitments. By shifting from CSR to CRE (Customer Responsible Experience), we place the customer at the heart of an omnichannel, inclusive, and high-performing experience. Through space optimization, sustainable approaches, and value-driven strategies, we turn physical environments into tangible expressions of commitment — fostering a more genuine and impactful brand relationship.
