news
Hershey’s win strengthens Lonsdale’s US momentum
Following the recent Hershey’s win, Lonsdale is strengthening its momentum in the United States — a key step in the agency’s long-term international trajectory. From New York, Michelle Mak, Creative Director, and Steffie Palang, Account Lead, a...
Katrina Crescenzo joins the 2026 D&AD jury
Katrina Crescenzo, Associate Creative Director at Lonsdale Asia, is joining the Packaging Design jury at the 2026 D&AD Awards. A demanding role, tailor-made for Katrina — one where her sharp insight, curiosity and experience working on award-wi...
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Muriel Schildknecht joins the Pentawards 2026 Jury
Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, joins the Pentawards 2026 Jury. With over 25 years of experience in branding and packaging design, Muriel is an Executive Creative Director with deep international expertise. She has ...
Creative Bloq │ Muriel Schildknecht │ AI Can’t Replicate Empathy, and That’s Why It Won’t Win
Muriel’s opinion piece was originally published on Creative Bloq. AI can’t replicate empathy, and that’s why it won’t win It should push us to be more human. As creatives, we’re navigating an industry transformed. AI is no l...
Christine Natalia joins the 105th ADC Awards jury
Christine Natalia, Associate Creative Director at Lonsdale Asia, joins the jury of the 105th Annual ADC Awards. Serving on the Architecture / Interior / Environmental Design Jury, Christine will bring her sensitivity, rigour and design culture to one...
Brandingmag │ Félix Mathieu │ Branded Sentiments: FRUST-LUST — The pleasure of never getting it
What if frustration became… a brand pleasure? In his latest Branded Sentiments column for Brandingmag, our Chief Strategy Officer Félix Mathieu explores a strangely universal emotion: the deliberate, delicious tension of wanting something you may ...
Marques Avenue Group honored with the 2025 JANUS Brand Award
In a retail landscape that is constantly reinventing itself, this distinction recognizes the Group’s transformation, which we supported in developing its new brand platform, visual identity and website. A big thank you to the jury for this award, w...
2 trophies at Transform Awards Asia 2025
A recognition that celebrates long-term partnerships, bold creativity, and our commitment to shaping brands for today’s Asian beauty consumers. GOLD for 𝘉𝘦𝘴𝘵 𝘜𝘴𝘦 𝘰𝘧 𝘗𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨 (𝘓𝘪𝘮...
Product Design: The Last Refuge of the Senses
An op-ed by Sandra Joly Guicheteau, Deputy General Manager and Head of Consumer Branding at Lonsdale, originally published in French by Stratégies – November 2025. In a time when brands compete with AI to manufacture “engagement,” a...
Triple Win at the Top Com Consumer Awards 2025
Last night at the Collège des Bernardins, we were honored for three emblematic projects: Grand Prix and Gold for the packaging of Pernod Ricard’s new Ricard 4.5% drink, designed as a true collector’s item Silver for the St Hubert packaging rede...
RexelExpo : A Record-Setting Showcase for Electrification
Last week, RexelExpo brought together the key players in electrification, welcoming a record attendance of over 30,000 visitors. As part of our brand management partnership with REXEL FRANCE, we created the visual identity, communication, and event d...