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Creativepool | Jocelyne Henri Danet | How an Independent Agency Balances Scale, Sustainability, and Strategic Creativity
This opinion piece by Jocelyne Henri Danet, Global Chief Growth Officer, was originally published by Creativepool. Lonsdale is a global branding and design agency with a legacy of creativity dating back to 1961. Headquartered in Paris with offices in...
Félix Mathieu | No/low Alcohol: Let’s Get Drunk on Bold Ideas
An Op-Ed by Félix Mathieu, Global Strategy Officer The no-alcohol category is my current favorite marketing puzzle. It captures all the complexity, norm-defying challenges, and creative demands of modern consumer branding. Beyond the fleeting ritu...
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Creative Bloq | Muriel Schildknecht | How Tiny Tweaks can Spark Rebrand Revolutions
This opinion piece by Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, was originally published on Creative Bloq. You can read it here Small shifts sometimes speak volumes, says Brand Impact Awards judge. Brands face a timeless qu...
An elegant showcase for Alpine at the 24 Hours of Le Mans
Alpine was, of course, present at the 24 Hours of Le Mans, and Lonsdale was there too. For this iconic motorsport event, Lonsdale designed an elegant, brand-ownable concept for Alpine: a setup that played with transparency, mirror effects, and a bold...
Marques Avenue chooses Lonsdale to guide its transformation
Following a competitive agency pitch, Marques Avenue, a pioneer and longstanding leader in France’s outlet sector with eight brand centers and villages, has chosen Lonsdale to lead a strategic overhaul of its brand platform and establish new design...
Lonsdale releases its 2024 CSR report
We’re proud to unveil our 2024 CSR report, a reflection of our agency’s ongoing commitment to sustainability and our team’s dedication to more responsible design. This report highlights the concrete actions we’ve taken across social, societa...
Creativepool | Muriel Schildknecht | Vaseline Transition Highlighted as a Best Practice in Cultural Sensitivity
As part of its Culture Month, international creative platform Creativepool explores a timely and complex topic: how can brands navigate the line between cultural appropriation and authentic expression? Among the best practice examples featured, the V...
A Diamond Win for Lonsdale Asia at the Transform Awards 2025
Lonsdale Asia has been awarded a Transform Diamond Award 2025, the highest recognition at the Transform Awards, which celebrates the very best in global brand transformation. Our Singapore team earned this honor for their exceptional work on Vaseline...
Creative Boom │ Lonsdale Asia: How a humble underdog became a creative powerhouse in Singapore and beyond
Managing director Nadia Romanis and executive creative director Muriel Schildknecht reflect on the studio’s evolution, its commitment to collaboration, and why creative diversity keeps them at the forefront of brand storytelling in Asia and beyond....
Muriel Schildknecht Named Judge for D&AD Awards 2025
Creative excellence and international recognition — we’re proud to announce that Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, has been selected as a judge for the 2025 D&AD Awards. Held annually in London since 1962, the...
Nadia Romanis | Will Chinese New Year Ever Be the Same?
As we step into the CNY period, the mood here at Lonsdale Asia is mixed. We are excited by upcoming seasonal gatherings, our favourite treats and vibrant decorations. But our thoughts also turn to friends who find this time of year particularly stres...