news
Lonsdale Asia appoints Anjali Vasudevan as Strategy Director
Independent, international branding and design agency Lonsdale has announced the promotion of Anjali Vasudevan to Strategy Director in its Singapore office. This appointment recognises Vasudevan’s exceptional contribution to Lonsdale Asia’s growt...
Three wins at the 2025 Stratégies Design Grand Prix!
Winning trio at the 2025 Stratégies Design Grand Prix! 🥈 A SILVER with Renault Group for rnlt© — the new compact, experience-led retail concept, launched in Paris and rolling out internationally. 🥉 A BRONZE with the French Competition Autho...
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Renault Lights Up Odeonsplatz at IAA 2025
Last week, Renault took over Odeonsplatz, right in the heart of Munich, for IAA 2025, one of the biggest motor shows in Europe. An iconic location, brought to life with a brand experience like no other. The color-block boxes left a lasting impression...
Creative Show 2025
This year, our Creative Show reinvented itself! Instead of one big stage, 2025 took the form of 6 inspiring talks by our Creative Directors — each diving deep into the future of creativity and design. From the carbon impact of our retail projects, ...
Creativepool | Jocelyne Henri Danet | How an Independent Agency Balances Scale, Sustainability, and Strategic Creativity
This opinion piece by Jocelyne Henri Danet, Global Chief Growth Officer, was originally published by Creativepool. Lonsdale is a global branding and design agency with a legacy of creativity dating back to 1961. Headquartered in Paris with offices in...
Félix Mathieu | No/low Alcohol: Let’s Get Drunk on Bold Ideas
An Op-Ed by Félix Mathieu, Global Strategy Officer The no-alcohol category is my current favorite marketing puzzle. It captures all the complexity, norm-defying challenges, and creative demands of modern consumer branding. Beyond the fleeting ritu...
Creative Bloq | Muriel Schildknecht | How Tiny Tweaks can Spark Rebrand Revolutions
This opinion piece by Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, was originally published on Creative Bloq. You can read it here Small shifts sometimes speak volumes, says Brand Impact Awards judge. Brands face a timeless qu...
An elegant showcase for Alpine at the 24 Hours of Le Mans
Alpine was, of course, present at the 24 Hours of Le Mans, and Lonsdale was there too. For this iconic motorsport event, Lonsdale designed an elegant, brand-ownable concept for Alpine: a setup that played with transparency, mirror effects, and a bold...
Marques Avenue chooses Lonsdale to guide its transformation
Following a competitive agency pitch, Marques Avenue, a pioneer and longstanding leader in France’s outlet sector with eight brand centers and villages, has chosen Lonsdale to lead a strategic overhaul of its brand platform and establish new design...
Lonsdale releases its 2024 CSR report
We’re proud to unveil our 2024 CSR report, a reflection of our agency’s ongoing commitment to sustainability and our team’s dedication to more responsible design. This report highlights the concrete actions we’ve taken across social, societa...
Creativepool | Muriel Schildknecht | Vaseline Transition Highlighted as a Best Practice in Cultural Sensitivity
As part of its Culture Month, international creative platform Creativepool explores a timely and complex topic: how can brands navigate the line between cultural appropriation and authentic expression? Among the best practice examples featured, the V...