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Brandingmag │ Félix Matthieu │ Branded Sentiments : SINJOY — It’s So Good To Be Bad
How do brands awaken emotion, and why does that matter now more than ever? Our Global Chief Strategy Officer, Félix Mathieu, is exploring just that in a new bimonthly column for Brandingmag, Branded Sentiments, a series decoding the emotions brands ...
Marques Avenue Group honored with the 2025 JANUS Brand Award
In a retail landscape that is constantly reinventing itself, this distinction recognizes the Group’s transformation, which we supported in developing its new brand platform, visual identity and website. A big thank you to the jury for this award, w...
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2 trophies at Transform Awards Asia 2025
A recognition that celebrates long-term partnerships, bold creativity, and our commitment to shaping brands for today’s Asian beauty consumers. GOLD for 𝘉𝘦𝘴𝘵 𝘜𝘴𝘦 𝘰𝘧 𝘗𝘢𝘤𝘬𝘢𝘨𝘪𝘯𝘨 (𝘓𝘪𝘮...
Product Design: The Last Refuge of the Senses
An op-ed by Sandra Joly Guicheteau, Deputy General Manager and Head of Consumer Branding at Lonsdale, originally published in French by Stratégies – November 2025. In a time when brands compete with AI to manufacture “engagement,” a...
Triple Win at the Top Com Consumer Awards 2025
Last night at the Collège des Bernardins, we were honored for three emblematic projects: Grand Prix and Gold for the packaging of Pernod Ricard’s new Ricard 4.5% drink, designed as a true collector’s item Silver for the St Hubert packaging rede...
RexelExpo : A Record-Setting Showcase for Electrification
Last week, RexelExpo brought together the key players in electrification, welcoming a record attendance of over 30,000 visitors. As part of our brand management partnership with REXEL FRANCE, we created the visual identity, communication, and event d...
This is HYBRID AI™
AI is now at the heart of our lives, our work, and everything we build each day for our clients. It’s transforming the way we think, create, and act. At Lonsdale, we believe the future isn’t 100% human or 100% tech. It’s hybrid, blending talent...
Brandingmag │ Félix Matthieu │ Branded Sentiments : SINJOY — It’s So Good To Be Bad
How do brands awaken emotion, and why does that matter now more than ever? Our Global Chief Strategy Officer, Félix Mathieu, is exploring just that in a new bimonthly column for Brandingmag, Branded Sentiments, a series decoding the emotions brands ...
Creativepool | Alessandro Bolchi | Lonsdale Redefines the Château de Fontainebleau: A Modern Identity Rooted in History
An interview with Alessandro Bolchi, Creative Director, published October 7th 2025 on Creativepool. Lonsdale Redefines the Château de Fontainebleau: A Modern Identity Rooted in History When tasked with reimagining the identity of one of France’s ...
Bronze at Pentawards 2025
We’re thrilled to announce that Lonsdale has won a Pentaward for our work on Pura Vida, Costa Rica’s first-ever rum. A project rooted in culture and sustainability, Pura Vida celebrates Costa Rica’s biodiversity with fully biodegradable packa...
Lonsdale Asia appoints Anjali Vasudevan as Strategy Director
We’re pleased to announce the promotion of Anjali Vasudevan to Strategy Director at our Singapore hub. Since joining in 2022, Anjali has played a decisive role in the growth of Lonsdale Asia. Her promotion reflects our commitment to developing tale...