“Creativity is intelligence having fun,” as Albert Einstein once said.

We had another great reminder of that with our 2024 edition of the Creative Show, held at the Apollo Theater. Conceived by all our Creative Directors and led by Laurence Bendjenard and Nathalie Derrey, the event was, as always, a chance to celebrate twelve months of projects—launched or still in the works—shared inspiration, and elevated creativity, with our teams from Paris, Singapore, and New York all coming together.