As part of its Culture Month, international creative platform Creativepool explores a timely and complex topic: how can brands navigate the line between cultural appropriation and authentic expression?
Among the best practice examples featured, the Vaseline Pro Derma – Transition Body Lotion project, developed by Lonsdale Asia for Unilever, is praised for its respectful and inclusive approach. The initiative shows how design can serve as a powerful tool for representation, especially when addressing sensitive issues such as gender identity and inclusion.
In the article, Muriel Schildknecht, Executive Creative Director at Lonsdale Asia, contributes her perspective on how brands can engage with cultural narratives without falling into cliché or caricature, drawing from real-world experience and a strong sense of creative responsibility.
🔗 Read the full article: From appropriation to appreciation: How brands navigate cultural expression – Creativepool
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