Design makes its comeback with the 1st edition of France Design Week, from 1-15 September 2020.

As an active player in the design world and to support the APCI (the National Association for the Promotion of French Design), Lonsdale contributed to the origin of this first ever event in France and created the visual identity of France Design Week.

Promote design. The creation of France Design Week is one of the recommendations made to the Ministers of Economy and Culture during the Assises du Design*, which took place in December 2019. L’APCI – Agence pour la Promotion du Design – wished to continue its work on the theme “Promote Design” by coordinating the very first edition of France Design Week which will take place from September 1 to September 15, 2020.

The identity of France Design Week is a calligram. The 3 words used in its name come together to form the outline of a letter F.

F as in France, of course, to blazon French design in all its shapes and forms, even beyond our borders! F as in Family of talents, to come together and think better about the future of design and our careers.

France Design Week aims to rally all the design actors and offer more exposure to the many design professions, all throughout France. Its logo is a minimalist, timeless and universal sign, created to bring to life our mutual passion called design.

France Design Week is an event that is all about promoting design to professionals and raising awareness among the general public about its practice, by bringing together the design world and by celebrating all fields of design. Professionals, the general public and other design enthusiasts will be able to discover the initiatives of various design experts, in numerous French regions and in different formats, in a unit of time conducive to their influence, at a local, national and international level.

The events programme can be found on the upcoming France Design Week website. Amongst the first to have registered, we can count Paris Design Week, the Cité du Design, Lyon Design and Designers + in the AURA region, Lille-Design and Lille World Design Capital in Hauts de France, the Territoires Design Association in Ajaccio, along with Marseille Design Méditerranée in the PACA region. Design schools are also responding to the call, as well as independent design agencies and designers.

All current events will soon be made available online on a website dedicated to France Design Week, together with the following social media platforms:


26.01.2023 Best case

Bonneval water flows down the slopes

Bonneval Waters will be featured on the tables of Méribel and Courchevel, which will host the World Skiing Championships in…
17.01.2023 Newspaper

Sébastien Bouyges takes over the management of MakeMyDay by Lonsdale

Sébastien Bouyges has been appointed Business Director of MakeMyDay by Lonsdale, Lonsdale’s audiovisual production company. Sébastien replaces Valérie Ancelle, who…
21.12.2022 Insights

La TrendRoom du Planning #12

La TrendRoom du Planning… goes global. Our squad of Gen Z-ers in Paris and Singapore takes over the last TrendRoom…
26.10.2022 Agency life

Lonsdale consolidates its international footprint

With the acquisition of Why? Brand Design agency in Singapore, Lonsdale is consolidating its international footprint. This strategic acquisition marks a new…