Design makes its comeback with the 1st edition of France Design Week, from 1-15 September 2020.

As an active player in the design world and to support the APCI (the National Association for the Promotion of French Design), Lonsdale contributed to the origin of this first ever event in France and created the visual identity of France Design Week.

Promote design. The creation of France Design Week is one of the recommendations made to the Ministers of Economy and Culture during the Assises du Design*, which took place in December 2019. L’APCI – Agence pour la Promotion du Design – wished to continue its work on the theme “Promote Design” by coordinating the very first edition of France Design Week which will take place from September 1 to September 15, 2020.

The identity of France Design Week is a calligram. The 3 words used in its name come together to form the outline of a letter F.

F as in France, of course, to blazon French design in all its shapes and forms, even beyond our borders! F as in Family of talents, to come together and think better about the future of design and our careers.

France Design Week aims to rally all the design actors and offer more exposure to the many design professions, all throughout France. Its logo is a minimalist, timeless and universal sign, created to bring to life our mutual passion called design.

France Design Week is an event that is all about promoting design to professionals and raising awareness among the general public about its practice, by bringing together the design world and by celebrating all fields of design. Professionals, the general public and other design enthusiasts will be able to discover the initiatives of various design experts, in numerous French regions and in different formats, in a unit of time conducive to their influence, at a local, national and international level.