Building a Brand Ecosystem for Better Living

Corporate Branding

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Brand Strategy

Brand Territory

Tone of Voice

Visual Identity

Since 2017, Lonsdale has supported Groupe VYV—France’s leading social protection group—in shaping its identity and brand architecture. Formed by uniting over 100 highly specialized mutuals, VYV set out to transform healthcare and social protection with a bold, mutualist vision.

The creation of VYV, a strong, unified, and vibrant brand, embodies a singular ambition: to make better living a reality for all. Lonsdale developed a structured brand architecture, strategic positioning tools, and branding frameworks implemented in sub-brands such as Yvon and Arcade VYV.

To date, the partnership has delivered over 18 brands, 100 projects, 50 top managers trained, and 20 strategic workshops—successfully aligning 12 executive leaders around a shared vision.

This strategic transformation continues today, with Lonsdale supporting the launch of new offers—from student platforms to retirement savings, prevention programs, international mobility, and remote assistance services.

Groupe VYV is now more than the sum of its parts: a powerful brand ecosystem, driven by a shared mission to be the entrepreneur of better living.

Selected work

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study
Renault

Architectural Design

Brand Strategy

Customer Journey

View case study
PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study
Ricard

Packaging Design

View case study
Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study
Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study
Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study
MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study
Maggi

Brand Strategy

Visual Identity

View case study
Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study
Dove

Brand Management

Brand Strategy

Packaging Design

View case study
Renault

Architectural Design

Brand Strategy

Customer Journey

View case study
PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study
Ricard

Packaging Design

View case study
Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study
Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study
Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study
MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study
Maggi

Brand Strategy

Visual Identity

View case study
Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study