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An Exceptional Campus for an Enhanced Learning Experience

Retail Branding

Architectural Design

Customer Journey

Signage and Environment Design

To redefine the student experience in line with new educational paradigms, KEDGE Business School partnered with Lonsdale to design the Paris campus of tomorrow—an environment entirely dedicated to pedagogical innovation. Located within the iconic Lumière building, one of Paris’ largest business hubs, the new campus is envisioned as a dynamic bridge between human connection and technological progress.

Lonsdale translated KEDGE’s ambition into a bold, immersive space that embodies modularity, flexibility, connectivity, and warmth. More than just a learning environment, it is a living system shaped by the evolution of work and learning practices—collaborative methods, flipped classrooms, and project-based models. Each area was designed to be multifunctional, mobile, and tailored to individual needs.

The campus becomes the physical manifestation of KEDGE’s leadership in innovative education. From the entrance—designed as a powerful first impression—to immersive brand touchpoints like the giant digital screen, every detail was curated to provoke engagement and emotion. Lonsdale created not just a space, but an experience—an inspiring environment where students, educators, and visitors immediately connect with the school’s forward-thinking mission and pioneering spirit.

Selected work

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Ricard

Packaging Design

View case study

Ferrero

Architectural Design

Customer Journey

Tertiaire

Workspace Design

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Visual Identity

View case study

Maggi

Brand Strategy

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

View case study

Dove

Brand Management

Brand Strategy

Packaging Design

View case study

  • Dove

    Brand Management

    Brand Strategy

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Ricard

    Packaging Design

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Tertiaire

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    View case study

  • Dove

    Brand Management

    Brand Strategy

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Ricard

    Packaging Design

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Tertiaire

    Workspace Design

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    View case study