Reinventing Travel Retail to Captivate Gen Z in Asia

Consumer Branding & Retail Branding

Customer Journey

Digital

Merchandising

Signage and Environment Design

Clarins, the iconic French beauty brand, set out to transform its approach to travel retail in Asia — a fast-evolving, strategic market. With the rapid rise of new duty-free hubs and the accelerated adoption of digital behaviors, the challenge was clear: reimagine the customer experience to captivate a younger, hyper-connected, and value-driven audience — especially Gen Z consumers in China and across the APAC region.

How do you express the codes of contemporary luxury in an ephemeral format, while remaining true to Clarins’ legacy?

How do you craft a unique encounter that fuses technology, personalization, emotion, and local cultural relevance?

Working alongside Clarins, Lonsdale designed an immersive, digital, and scalable experience, tailored for deployment across the leading international duty-free hubs in the Asia-Pacific region.

Set within key airport and retail destinations — such as the Sanya International Duty Free Shopping Complex — the activation celebrates the brand’s iconic Double Serum in a high-tech, sensory-rich environment that invites exploration and connection.

An immersive, modular space

Conceived as a modular pop-up, the concept is fully adaptable to different contexts and spatial configurations. Each installation is carefully tailored to its environment, while remaining true to the Clarins brand universe. The experience is resolutely phygital, blending physical and digital layers: augmented reality features, personalized journeys via QR codes, and exclusive shareable content enrich the engagement at every step.

The activation unfolds as a premium discovery journey:

Digital avatars and interactive touch interfaces guide visitors through personalized content, available in multiple languages.
Immersive storytelling, product narratives, and educational insights converge to reveal the depth of Clarins’ scientific expertise.
Local cultural relevance is reflected in every detail — from spatial design and animations to visual language — ensuring resonance with audiences across diverse APAC markets.

With this new travel retail experience, Clarins affirms its position as a modern luxury brand, attuned to the expectations of a hyper-connected, culturally-aware generation of travelers.

By merging innovation with emotion, and global consistency with local resonance, Clarins redefines what it means to engage today’s consumers in transit — not just selling skincare, but creating meaningful moments of connection, discovery, and brand desire.

A future-forward approach that honors Clarins’ heritage while opening new horizons — one journey at a time.

Selected work

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study
Renault

Architectural Design

Brand Strategy

Customer Journey

View case study
Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study
PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study
Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study
MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study
Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study
Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
Ricard

Packaging

Packaging Design

View case study
Renault

Architectural Design

Brand Strategy

Customer Journey

View case study
Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study
PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study
Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study
MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study
Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study
Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
Ricard

Packaging

Packaging Design

View case study
Renault

Architectural Design

Brand Strategy

Customer Journey

View case study
Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study
PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study
Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study
MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study
Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study
Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
Ricard

Packaging

Packaging Design

View case study
Renault

Architectural Design

Brand Strategy

Customer Journey

View case study
Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study
PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study
Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study
MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study
Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study
Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study
Ricard

Packaging

Packaging Design

View case study
Renault

Architectural Design

Brand Strategy

Customer Journey

View case study
Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study
PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study
Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study
Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study
MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study
Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study
Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study
Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study