Propelling Sanofi to the Forefront of Innovation and Commitment

Showcasing Sanofi’s Innovation and Leadership

To bring Sanofi’s new brand vision to life, we designed the company’s first fully digital integrated report in 2022. The objective: demonstrate Sanofi’s bold ambition and leadership in transforming medicine.

We created a fully immersive “scrollytelling” experience, where users explore the report as if they were scientific researchers themselves. As they scroll, they uncover how Sanofi pursues its purpose — “Chase the miracles of science to improve people’s lives” — through breakthrough innovations, bold commitments, and transformative healthcare solutions.

This dynamic digital approach offers a narrative that is engaging, informative, and emotionally resonant, reinforcing Sanofi’s position at the forefront of science, innovation, and patient care.

Simplification Becomes a Key Driver to Accelerate Innovation

In a constantly evolving environment, simplification has emerged as a key lever to accelerate innovation. Over the past 50 years, the Group has completed nearly 300 acquisitions — a powerful force in transforming medicine, but one that has also generated complexity, limiting agility.

To meet this challenge, we supported Sanofi in the creation and rollout of the Volcano Awards — an internal activation event designed to celebrate and amplify the Volcano simplification program. This initiative engages all 90,000 employees through tangible actions focused on simplification and operational improvement, reinforcing a culture of innovation, efficiency, and collective empowerment.

REACHING NET ZERO

Sanofi is actively committed to the ecological transition with a bold ambition: to reach Net Zero. We support the Group in crafting and deploying its communication strategy around this trajectory, helping to engage both internal and external stakeholders to accelerate this vital transformation.