In need of Vitamin C ?
Brand Territory
As a global leader in natural beauty, Garnier entrusted Lonsdale with the design of a complete Vitamin C skincare range for international markets. The goal: build on the success of this high-performing promise, in line with the brand’s new “Green Science” identity.
We crafted a distinctive graphic territory centered around a strong key visual — the ampoule, symbolizing science and efficacy. A two-tone design highlights the skincare dimension through white and the texture of the formula, while green tones and ingredient visuals express the brand’s natural roots.
As part of this new Vitamin C identity, Garnier also asked us to design the packaging for a disruptive innovation: the 2-in-1 “Glow Booster” serum cream. A dosing ampoule becomes the focal point — a visual metaphor for the balance between natural care and dermactive performance. An impactful design serving a clear, expert, and sensorial product experience.



Selected work
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Dove
Brand Management
Brand Strategy
Packaging Design
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Renault
Architectural Design
Brand Strategy
Customer Journey
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PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ricard
Packaging Design
-
Ferrero
Architectural Design
Customer Journey
Tertiaire
Workspace Design
-
Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
-
Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
-
MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
-
Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Visual Identity
-
Maggi
Brand Strategy
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising
-
Dove
Brand Management
Brand Strategy
Packaging Design
-
Renault
Architectural Design
Brand Strategy
Customer Journey
-
PrestaShop
Brand Platform
Brand Territory
Digital
Tone of Voice
Visual Identity
-
Ricard
Packaging Design
-
Ferrero
Architectural Design
Customer Journey
Tertiaire
Workspace Design
-
Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content
-
Clarins
Customer Journey
Digital
Merchandising
Signage and Environment Design
-
Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity
-
MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design
-
Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Visual Identity
-
Maggi
Brand Strategy
Visual Identity
-
Tiger Beer (Heineken Group)
Brand Management
Merchandising