In need of Vitamin C ?
Brand Territory
As a global leader in natural beauty, Garnier entrusted Lonsdale with the design of a complete Vitamin C skincare range for international markets. The goal: build on the success of this high-performing promise, in line with the brand’s new “Green Science” identity.
We crafted a distinctive graphic territory centered around a strong key visual — the ampoule, symbolizing science and efficacy. A two-tone design highlights the skincare dimension through white and the texture of the formula, while green tones and ingredient visuals express the brand’s natural roots.
As part of this new Vitamin C identity, Garnier also asked us to design the packaging for a disruptive innovation: the 2-in-1 “Glow Booster” serum cream. A dosing ampoule becomes the focal point — a visual metaphor for the balance between natural care and dermactive performance. An impactful design serving a clear, expert, and sensorial product experience.
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