La Trendroom du planning #12 is out !
No Spend January ― Your savings account will thank you for reading us. Discover this year’s new trend : No Spend January. A new New Year’s resolution with a simple rule: don’t spend.
Goodbye fitting rooms, hello sofa ― Decathlon’s partnership with Apple and its Vision Pro is set to revolutionize the way we buy sports equipment. Gone are the days when trying on shorts meant wearing them.
Stocktok : The playback stock market ― In a wave of generosity 2.0, TikTok has become the new Wall Street for the under-20s with #StockTok, where financial advice flies off the shelves faster than a fashion trend.
When Gen Z clap back ― Brittany Pietsch, an employee of an American tech giant, learned of her dismissal from the company on Teams. While most of us might have decided to just cringe, she chose instead to film herself and post the video on the networks.
Love at the time of menstruations ― This Valentine’s Day, Kotex breaks taboos with its “Let’s Have Period Sex” chocolates, reinventing “no taboo” marketing to celebrate intimacy during menstruation.

News

02.05.2024 Insights

Recruit a Board of Little Directors (aged 8-12) to Generate New Ideas

La Trendroom du planning #15 is out ! Friendly prices or reputational damages ? ― Following in the footsteps of…
15.04.2024 Awards

3 awards at TOP/COM Corporate

Our teams win 3 awards at Top/Com Corporate 2024! 🏆 PrestaShop wins Corporate Gold in the Global Design category! 🥈…
15.04.2024 Insights

 Youth and luxury go hand-in-hand !

La TrendRoom Asia #2 is out ! “Jade has a storied history in China, used for thousands of years—symbolising goodness,…
05.04.2024 Insights

What if audio were a solution to wean ourselves off screens ?

La Trendroom du planning #14 is out ! Hopecore ― Feel-good” content continues to flourish on networks under the #Hopecore…