La Trendroom du planning #12 is out !
No Spend January ― Your savings account will thank you for reading us. Discover this year’s new trend : No Spend January. A new New Year’s resolution with a simple rule: don’t spend.
Goodbye fitting rooms, hello sofa ― Decathlon’s partnership with Apple and its Vision Pro is set to revolutionize the way we buy sports equipment. Gone are the days when trying on shorts meant wearing them.
Stocktok : The playback stock market ― In a wave of generosity 2.0, TikTok has become the new Wall Street for the under-20s with #StockTok, where financial advice flies off the shelves faster than a fashion trend.
When Gen Z clap back ― Brittany Pietsch, an employee of an American tech giant, learned of her dismissal from the company on Teams. While most of us might have decided to just cringe, she chose instead to film herself and post the video on the networks.
Love at the time of menstruations ― This Valentine’s Day, Kotex breaks taboos with its “Let’s Have Period Sex” chocolates, reinventing “no taboo” marketing to celebrate intimacy during menstruation.


05.02.2024 Agency life

Lonsdale Strengthens its Management Team to Accelerate its Growth

January 2024 – Cécile Ayed, previously Managing Director of Lonsdale in Singapore, joins Frédéric Messian in Paris as Managing Director…
05.12.2023 Agency life

Lonsdale launches CTRL BRAND, its new entity dedicated to digital brand content amplified by tech

The new entity CTRL BRAND will be managed by Michel Benhamou (ex-OLIVER / The Brandtech Group). CRTL BRAND is a…
23.11.2023 Awards

Why by Lonsdale Honoured with Four Trophies at Transform Awards Asia 2023

Our team from Singapore picked up four awards at the Transform Awards Asia 2023, an event that celebrates the transformative…
15.11.2023 Awards

Gold for Khus At the 2023 Pentawards

Khus, our concept for Make a Mark project, was awarded with a Silver Pentaward in the “Professional Conceptual Work –…