La Trendroom du planning #12 is out !
No Spend January ― Your savings account will thank you for reading us. Discover this year’s new trend : No Spend January. A new New Year’s resolution with a simple rule: don’t spend.
Goodbye fitting rooms, hello sofa ― Decathlon’s partnership with Apple and its Vision Pro is set to revolutionize the way we buy sports equipment. Gone are the days when trying on shorts meant wearing them.
Stocktok : The playback stock market ― In a wave of generosity 2.0, TikTok has become the new Wall Street for the under-20s with #StockTok, where financial advice flies off the shelves faster than a fashion trend.
When Gen Z clap back ― Brittany Pietsch, an employee of an American tech giant, learned of her dismissal from the company on Teams. While most of us might have decided to just cringe, she chose instead to film herself and post the video on the networks.
Love at the time of menstruations ― This Valentine’s Day, Kotex breaks taboos with its “Let’s Have Period Sex” chocolates, reinventing “no taboo” marketing to celebrate intimacy during menstruation.

News

02.01.2025

Lonsdale Asia announces senior creative promotions

Lonsdale Asia has announced the promotions of Christine Wiryakartika and Katrina Crescenzo to Associate Creative Director of the Singapore studio.…
20.12.2024 Agency life

Holiday Wishes 2025

We may have used last year’s cards, but our holiday wishes have never been newer.
05.12.2024 Press review

Transform Magazine │ Minorities and Brand Karma

With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how…
05.12.2024 Insights

INfluencia │ Study “Brand Shifts 2025”: Why Brands Must Aim Higher and Commit Harder

For the first time, the strategic planning teams at Lonsdale in Paris, Singapore, and New York reveal the key trends…