Consumer Branding
Building brands that connect with today’s consumers
We support product brands of all sizes and across all sectors — FMCG, food, beverages, organic, private labels, cosmetics, healthcare, and more — through an integrated approach combining brand strategy, branding design, and packaging. Driven by consumer insights, innovation dynamics, and market specifics, we create distinctive and coherent brand identities that maximize shelf impact and build brand preference, both locally and internationally.
SERVICE
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Brand Strategy
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Brand Design
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Brand Experience
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Brand Content & Activation
INSIGHTS & OPINIONS
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Branding & Women's Health
Women’s health: a niche market of half of the global population. In a world striving for equality, health remains a field where gender inequalities persist between women and men. But as the taboo surrounding women’s health fades, it creates a favorable environment for innovation.
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The New Organic: Rising to Tomorrow’s Challenges
The ecological emergency and growing health concerns haven’t prevented a decline in the amount of organic products in French diets. This crisis of trust raises key questions about the future of organic products. Despite these challenges, new trends are emerging, paving the way for a more authentic organic movement, aligned with the modern consumer’s expectations.
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Retrotopia: Branding Nostalgia
For brands, nostalgia is more than a return to the past, it becomes a source of renewal and creative inspiration. It creates the opportunity to celebrate their heritage and values, to unite generations, but also to innovate by strengthening the links with their audiences.
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Minorities and Brand Karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Asia, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. After two years of close collaboration with the transgender community in Thailand, this product embodies the power of aligning brand purpose with real-world needs in a bold, perennial and meaningful way. Lonsdale’s managing director, Nadia Romanis, describes how brands can create community change.
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