Lonsdale designed the Citroën stand highlighting the brand’s centenary and the mobility of the future.


Every year since 2004, a jury comprised of professionals from the Geneva Advertising and Communication Club nominates the best-selling automotive exhibitor.

This year, the Citroën stand designed by Lonsdale won the 16th Creativity Award for “La Maison Citroën” at the Geneva Motor Show. The jury was particularly seduced by the presentation of the history of the brand but also of the future, while emphasizing the conviviality and the quality of the reception.

The agency designed a spectacular 1500 m2 stand, a space for discovery combining design and comfort, and all at once dynamic, warm and digital. A place full of life with unique architecture and transformed into a playground for Ami One Concept that moves around the stand. A booth that immerses the visitor in today’s Citroën universe “La Maison Citroën”, tomorrow with “Le Comptoir Ami One”, a space providing a unique digital customer experience simulator, which is a true automatic mobility dispenser, easy and intuitive from presentation to delivery of the object. The shop presents the brand’s products and those of the centenary, and the citroëniste café accommodates journalists and VIP guests in total comfort.

“At the Geneva Motor Show, we reinvented La Maison Citroën concept to be in phase with the centenary of the brand and the future of mobility in a colorful and festive atmosphere!” explains François Hannebicque, creative director.


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