At the Paris Motor Show, the stand for DS Automobiles is inspired by luxury boutiques.

Subdued lighting, scented atmosphere, luminous breaths. Taking in all the codes of the brand and designed in a luxurious atmosphere made of high-end materials (thick black carpet, Versailles parquet, champagne colors, graphic frame in moucharaby …) decorated with large unframed visuals in black and white … the DS Automobiles stand uses a monumental and statutory architecture.

From the outside, the DS Automobiles stand is immediate attractive, it arouses curiosity and mystery in a spirit of confidentiality. Reduced passage, privileged welcome, exclusive spirit, the intimate world of the brand with its play of lights and optics give a sculptural dimension.

– In the shop, the materials used by the DS craftsmen expose themselves such a dressing room, showing the value in the nobility of the materials and their know-how. This space is enhanced by the carefully designed lighting which highlights the colors & materials.

– With its small, intimate lounges and various “privileged” entrances, the DS stand creates an atmosphere tinged with elegance that contrasts with the giant immersive screens.

For the DS Automobiles, Lonsdale chose leather-effect material and matte powder-coated colors, as well as a black parquet embellished with a luminous beam that enhances the space of “high-fashion electric” electric vehicles.

Here, the emotion is born out of an almost hypnotic immersion (with a VR experience) and fascination linked to the sensuality and refinement of the materials, as well as the choice of the lights (beam, energy, giant screen and immersive), assets that help to create mystery.