La Trendroom du planning #14 is out !
Hopecore ― Feel-good” content continues to flourish on networks under the #Hopecore banner.
« Here’s the voice » ― What if audio were a solution to wean ourselves off screens? That’s the promise of the AI-Pin, billed as the future of voice assistants.
Focus economy ― The boom in hybrid working and multitasking has had an unprecedented effect on our concentration, which has become a precious resource for companies and their employees
Return to the office ― Ever more cramped by the housing crisis, Gen Zers prefer to work face-to-face.
Nightlife ― After the appearance of cookies to counter midnight cravings, it’s now Doritos’ turn to launch its dedicated “late night snacks” offer for ghost kitchens.
News
Creativepool | Muriel Schildknecht | Vaseline Transition Highlighted as a Best Practice in Cultural Sensitivity
As part of its Culture Month, international creative platform Creativepool explores a timely and complex topic: how can brands navigate the line between cultural appropriation and authentic expression? Among the best practice examples featured, the V...
Nadia Romanis | Will Chinese New Year Ever Be the Same?
As we step into the CNY period, the mood here at Lonsdale Asia is mixed. We are excited by upcoming seasonal gatherings, our favourite treats and vibrant decorations. But our thoughts also turn to friends who find this time of year particularly stres...
Transform Magazine │ Nadia Romanis | Minorities and Brand Karma
With the launch of a new Vaseline Transition Body Lotion designed by Lonsdale Singapore, the agency’s strategy team explored how brands can create lasting impact by authentically resonating with niche communities. After two years of close collabora...