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Rafale takes off at the Paris Air Show

Retail Branding

Architectural Design

Signage and Environment Design

THE BRIEF

Renault has chosen the Paris Air Show as the venue for the worldwide reveal of its brand new Rafale SUV. This is a crucial moment for the French carmaker and its new model, which will become the flagship of the brand, determined to regain its position in the top-of-the-range segment.

OUR RECOMMENDATION

Our teams exhibited the new Rafale model alongside the aircraft that gave it its name, in a showcase covering more than 700m2.

For a strong reveal, the stand was designed as a black box, with arches covered in over-sized screens for total immersion, while the “aviators’ bar” recalls Renault’s history in aviation.

Selected work

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

Ricard

Packaging

Packaging Design

View case study

Renault

Architectural Design

Brand Strategy

Customer Journey

View case study

Ferrero

Architectural Design

Customer Journey

Workspace Design

View case study

PrestaShop

Brand Platform

Brand Territory

Digital

Tone of Voice

Visual Identity

View case study

Sanofi

Annual and Sustainability Reporting

Brand Platform

Corporate Communications

Social Media and Content

View case study

Clarins

Customer Journey

Digital

Merchandising

Signage and Environment Design

View case study

Rexel

Brand Architecture & Portfolio Strategy

Brand Management

Brand Platform

Brand Positioning

Corporate Communications

Digital

Social Media and Content

Tone of Voice

Visual Identity

View case study

MAIF

Architectural Design

Business Design

Customer Journey

Signage and Environment Design

View case study

Santé Verte

Brand Architecture & Portfolio Strategy

Brand Positioning

Brand Territory

Packaging Design

Visual Identity

View case study

Maggi

Brand Strategy

Packaging Design

Visual Identity

View case study

Tiger Beer (Heineken Group)

Brand Management

Merchandising

Packaging Design

View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study

  • Ricard

    Packaging

    Packaging Design

    View case study

  • Renault

    Architectural Design

    Brand Strategy

    Customer Journey

    View case study

  • Ferrero

    Architectural Design

    Customer Journey

    Workspace Design

    View case study

  • PrestaShop

    Brand Platform

    Brand Territory

    Digital

    Tone of Voice

    Visual Identity

    View case study

  • Sanofi

    Annual and Sustainability Reporting

    Brand Platform

    Corporate Communications

    Social Media and Content

    View case study

  • Clarins

    Customer Journey

    Digital

    Merchandising

    Signage and Environment Design

    View case study

  • Rexel

    Brand Architecture & Portfolio Strategy

    Brand Management

    Brand Platform

    Brand Positioning

    Corporate Communications

    Digital

    Social Media and Content

    Tone of Voice

    Visual Identity

    View case study

  • MAIF

    Architectural Design

    Business Design

    Customer Journey

    Signage and Environment Design

    View case study

  • Santé Verte

    Brand Architecture & Portfolio Strategy

    Brand Positioning

    Brand Territory

    Packaging Design

    Visual Identity

    View case study

  • Maggi

    Brand Strategy

    Packaging Design

    Visual Identity

    View case study

  • Tiger Beer (Heineken Group)

    Brand Management

    Merchandising

    Packaging Design

    View case study