A historical player in the dishwashing department, MIR VAISSELLE sets out to win back consumers and reaffirm its uniqueness as a brand.
How can it stand out on a busy and fragmented shelf, where several factors are at stake: promotion, innovation and environmental factors?
Make dishwashing a pleasure so as to stand out from the competition, a unique positioning in the category.
A redesign that highlights a warm, radiant brand, at the heart of each experience.
Intensity, refinement, escape. A brand architecture that allows us to discover a unique personality in each range and in each perfume, an experience!