A Bold, Organic French Gin Balancing Craft and Creativity
Brand Territory
Packaging Design
Visual Identity
With the launch of L’Acrobate, the spirits house Les Bienheureux sets out to shake up the flourishing gin market with a 100% organic, artisanal, and distinctly French creation. From the earliest stages, Lonsdale worked alongside master distiller Philippe Laclie to develop a brand concept as daring as the recipe itself.
The name is a tribute to Laclie’s craft—a tightrope walker of ingredients, balancing creativity, precision, and intuition. This metaphor comes to life in the bottle design: a hand-drawn illustration of an acrobat holding a branch of spirulina, the gin’s star ingredient and a novel twist in the category.
The spirulina-green tinted glass gives the bottle strong shelf impact, enhanced by its distinctive shape and minimalist labeling. A bright orange “GIN DE FRANCE” stamp boldly asserts its origins. The label wraps around the bottle like a tightrope, inviting consumers to turn and explore the back label, deepening the storytelling.
L’Acrobate is a celebration of balance, innovation, and French savoir-faire—an exceptional gin born at the intersection of artistry and responsible craft.





Selected work






Sanofi
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Rexel
Brand Architecture & Portfolio Strategy
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Tone of Voice
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MAIF
Architectural Design
Business Design
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Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
Brand Platform
Corporate Communications
Social Media and Content


Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity









Sanofi
Annual and Sustainability Reporting
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Rexel
Brand Architecture & Portfolio Strategy
Brand Management
Brand Platform
Brand Positioning
Corporate Communications
Digital
Social Media and Content
Tone of Voice
Visual Identity

MAIF
Architectural Design
Business Design
Customer Journey
Signage and Environment Design

Santé Verte
Brand Architecture & Portfolio Strategy
Brand Positioning
Brand Territory
Packaging Design
Visual Identity



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Tiger Beer (Heineken Group)
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