A living identity for a natural and committed positioning

The brief

Solero, a Unilever brand, wanted to reposition its offer to reflect more accurately what it is, a range of fruit-rich, low-calorie ice creams with quality ingredients that respect the environment. The brand entrusted Lonsdale with the task of accompanying this repositioning with the design of the packaging and the harmonisation of all secondary media.

Our recommendation

It is by realizing the analogy between the brand, what it really represents, its ingredients, as well as its ambition, that the positioning around naturalness and “love fruit, love planet” became obvious.

The identity capitalizes on a true and generous nature, building a whole ecosystem of fauna and flora, all treated in symbiosis with the star ingredients that are fruits. The CSR approach is naturally reflected in a discourse around anti-waste and maximum reuse of fruit and ingredients in the products.